Hemsworth Welcomes Main Line Brands, Dr. Raj Gupta to Client Roster
Award-Winning PR, Social Media and Brand Communications
Agency in Growth Mode with Latest Additions
FORT LAUDERDALE, Fla. – (April 16, 2024) – Hemsworth, a top-ranked, award-winning global communications agency specializing in brand strategy, public relations and social media, today announced the addition of two new clients. Effective immediately, Main Line Brands – including portfolio of home and commercial service companies, Mosquito Authority, Pest Authority and Fitness Machine Technicians – have joined the Hemsworth: Franchise Brands division. Additionally, holistic wellness expert Dr. Raj Gupta has joined the Hemsworth: Lifestyle division.
“We are excited to dive into our work spotlighting Main Line Brands’ impressive trio of franchise businesses and driving awareness of Dr. Gupta’s transformative wellness philosophy,” said Samantha Jacobs, president and founder of Hemsworth. “We look forward to implementing strategic plans that will elevate each brands’ reputations – with Mosquito Authority, Pest Authority and Fitness Machine Technicians as leading preventative home service brands and Dr. Gupta as a homeopathic wellness provider – and distinctive offerings that are revolutionizing their respective industries.”
Effective immediately, as the PR agency-of-record for Main Line Brands, Hemsworth will manage consumer PR for the growing franchisor – including brand awareness programs for Mosquito Authority, Pest Authority and Fitness Machine Technicians. The agency will leverage its expertise working with rapidly growing franchises to create a comprehensive consumer and trade PR plan for all three brands, including thought leadership, media relations, event support, awards programming and more. Hemsworth will also offer local marketing support packages to Main Line Brands’ franchise owners, as an extension of each brand’s national PR programming.Experts in providing solutions to customer needs for mosquito elimination, pest control and exercise equipment repair with preventive maintenance, Main Line Brands has a united vision to bring peace of mind to consumers with professional, friendly service. With more 20 years as the country’s leading professional mosquito and tick control provider, Mosquito Authority features a no commitment, no contract and mosquito-free guarantee. Specializing in commercial and residential pest, rodent and termite control, Pest Authority does things differently. As one of the nation’s top pest control companies, the brand offers a signature all-in-one pest control treatment that protects properties from some of the most troublesome pests – all in the same treatment. With a proven track record of repairing fitness equipment, Fitness Machine Technicians remains the only national and international provider that offers both equipment repair and preventive maintenance to residential and commercial clients.
Dr. Raj Gupta has joined Hemsworth: Lifestyle, a new division recently launched by the agency as part of its 10-year anniversary brand refresh, designed to offer customized PR and social media services for lifestyle brands, products and personalities. Leveraging the agency’s prior experience in the space representing medical doctors, wellness experts, vitamin and nutritional supplement brands, healthy food brands, wellness franchises and global spa brands, Hemsworth will serve as Dr. Gupta’s agency-of-record, crafting a public relations strategy that showcases the chiropractic doctor’s work in holistic wellness, sharing his innovative approach to reversing chronic diseases, specifically Type 2 diabetes and kidney disease.
An expert who has been featured on the NBC television show ‘Fixing Us,’ with radio appearances on Fox News Radio and articles in New York Daily News, Reader’s Digest, U.S. News and World Report and Woman’s World, Dr. Gupta is an acclaimed national wellness professional who is passionate about helping patients eliminate unnecessary prescription medications, not only by promoting diet and exercise, but also diagnosing chronic issues at their source. In his forthcoming book, Reverse Your Type II Diabetes: Treat the Root, Not the Fruit, Dr. Gupta challenges readers to adopt a healthy lifestyle, exposing the flaws of the current “pill for an ill” society.
While Dr. Gupta has become skilled in building wellness centers under the Soul Focus brand, such as Soul Focus Wellness Center, Garden State Spine & Pain Institute, Focus Fitness Exercise Salon, and Soul Spa, his passion for health and wellness was redefined the moment he was able to help his first Type 2 diabetes patient reverse their disease.
The announcement of new clients within franchising and lifestyle follow Hemsworth’s recent rollout of new initiatives tied to its 10th anniversary, including refreshed branding and the breakout of its offerings as four distinctive divisions – Hemsworth: Travel & Tourism; Hemsworth: Food, Wine & Spirits; Hemsworth: Lifestyle; and Hemsworth: Franchise Brands. The agency also recently unveiled a new “Commitment to Kindness” campaign tied to charitable giving, launched 10 new service packages focused on flexibility for clients, and launched a new partnership with latamPR™, being selected as the sole United States agency representative for the exclusive network of Latin America-based strategic communications agencies.
For more information, visit HemsworthCommunications.com. Stay up-to-date on the latest Hemsworth news by following the agency on Instagram (@HemsworthPR), Facebook (Facebook.com/HemsworthCommunications) and LinkedIn (LinkedIn.com/company/hemsworth-communications).
How Much Do You Have to Spend?
Whether you’re purchasing a whopper from Burger King or joining the Burger King franchise system, the old mantra holds true: there’s no such thing as a free lunch. When you first get started running a franchise you need to pay a fee to allow you to enter into that franchise. These fees are the largest fees that you will normally pay a franchisor and typically range between $5,000 and $1,000,000 depending on the franchise. The franchisor charges this fee as a way to recoup the costs of expanding the franchise and to continue to grow. From a franchisee perspective, this is a major outlay and can take a long time to make back, but is a necessary step. Aspiring business owners must understand how much capital is available to them so they can ascertain how much they can afford. The cash you have at your disposal is known as liquidity, and there are numerous ways to increase your liquidity above the balance in your bank account. As a result, many people don’t realize how much capital they actually can use for investments, like launching a franchise branch. We’ll run through some of those methods below.
What To Negotiate in the Franchise Agreement
Before going into the negotiating aspect, one must always ask the franchisor whether they are willing to negotiate. Usually franchisors state that they have a rigid Franchise Agreement and that it is not open to negotiating. However, there may be some instances where the franchisor may allow some flexibility. Stated below are a few tried and tested tips for negotiating franchise agreements and which areas to concentrate one’s efforts on.
Why Franchisors Don’t Like Negotiating
The first impression that the franchisee gets from reading the franchise agreement is total incomprehension, unless they are well versed in legal terminologies and phrasing. The FDD is required to be in plain English but the franchise agreement has no such requirement. Typically, the franchisor’s legal department works extremely hard to secure the franchisor’s position through the Agreement and makes it impenetrable for someone who is not a lawyer to understand. The uniform nature of the agreement for all franchisees makes it assumed that the franchisee must sign the agreement so that all the franchisees follow the same terms. Even though that is partially true, the franchisee can plead their case and negotiate terms where they believe that they are offering something unique to the franchisor.
