Unique Advertising Strategies for Your Business
Starting a new business comes with a deluge of challenges–among them, developing and implementing creative advertising strategies and marketing techniques that differentiate you from your competition. In the battlefield of brand recognition, it’s crucial to stand out, finding unique and innovative ways to promote your business.
To jump start this process, consider the following strategies for marketing and promoting your brand!
- Leverage social media influencers: Partnering with social media influencers can be a great way to get your brand in front of a large, targeted audience. Look for influencers in your industry or target demographic, and offer them a product or service to review or promote. This can be a cost-effective way to reach a large audience quickly.
- Host an event: Hosting an event, such as a workshop, seminar, or networking event, can be a great way to get your brand in front of potential customers. Use social media and email marketing to promote the event, and offer special discounts or promotions to attendees.
- Use content marketing: Content marketing is a strategy that involves creating and sharing valuable, relevant content with the goal of attracting and retaining customers. This could include blog posts, ebooks, infographics, or even video content. By providing valuable information to potential customers, you can build trust and credibility for your brand.
- Partner with complementary businesses: Partnering with businesses that complement your products or services can be a great way to reach a new audience. For example, if you sell handmade jewelry, you could partner with a local boutique to showcase your products. This can be a win-win situation, as you both get exposure to a new audience.
- Use experiential marketing: Experiential marketing involves creating interactive experiences that allow customers to engage with your brand in a meaningful way. This could be a pop-up shop, a product demo, or even a live event. By giving customers a hands-on experience with your brand, you can create a strong emotional connection that can lead to long-term loyalty.
There are numerous creative and unique advertising strategies a new business may employ. By leveraging social media influencers, hosting events, using content marketing, partnering with complementary businesses, and using experiential marketing, you can stand out from the competition and get your brand noticed.
Not sure what business is right for you? Take our IN HOUSE QUIZ to be matched with the franchises most compatible with your business goals!
Felix A. Woelber
Felix is an Alaskan born author, academic researcher, multi-media artist, and former educator. They enjoy writing about socio-economics, public policy, and creating education resources.
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How Do You Pay for a Franchise?
Whether you’re purchasing a whopper from Burger King or joining the Burger King franchise system, the old mantra holds true: there’s no such thing as a free lunch. When you first get started running a franchise you need to pay a fee to allow you to enter into that franchise. These fees are the largest fees that you will normally pay a franchisor and typically range between $5,000 and $1,000,000 depending on the franchise. The franchisor charges this fee as a way to recoup the costs of expanding the franchise and to continue to grow. From a franchisee perspective, this is a major outlay and can take a long time to make back, but is a necessary step. Aspiring business owners must understand how much capital is available to them so they can ascertain how much they can afford. The cash you have at your disposal is known as liquidity, and there are numerous ways to increase your liquidity above the balance in your bank account. As a result, many people don’t realize how much capital they actually can use for investments, like launching a franchise branch. We’ll run through some of those methods below.
