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RESULTS OF FRANCHISEHELP’S SUPPLIER ACQUISITION RESEARCH
Several months ago, members of the FranchiseHelp Research Team began a research project with one very specific aim: to find which types of supplier companies Franchisors and Franchisees currently used the most and which types of supplier companies they were most in need of. Now, with help from our many participants in both a questionnaire research study answered by franchisors and franchisees, and a second study related to our website member supplier interests, we have compiled our findings.
Findings from Questionnaire Study of Franchisors/Franchisees:
In our attempts to connect Franchisors and Franchisees to the best possible supplier companies, we’ve found that the most currently used and the most needed suppliers are as follows:
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TOP 10 NEEDED SUPPLIERS
1. Financial Services/Franchise Financing : 6.08%
2. Internet Websites - 5.41%
3. Real Estate Site Selection - 5.41%
4. Franchise Brokers - 4.73%
5. Real Estate Brokers - 4.73%
6. Food Related Supplies - 4.05%
7.Franchise Consultants - 4.05%
8. Marketing/Public Relations - 4.05%
9. Trade Shows/Expos - 4.05%
10. Advertising & Design - 3.38% |
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TOP 10 CURRENT SUPPLIERS
1. Advertising & Design - 5.30%
2. Attorneys - 4.64%
3. Printing - 4.64%
4. Computer Software/Internet -4.42%
5. Marketing/Public Relations -4.42%
6. Accountant - 3.97%
7. Internet Websites - 3.75%
8. Check/Credit Card Services - 3.35%
9. Direct Mail - 3.31%
10. Food Related Supplies 3.09% |
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FINDING TOP SUPPLIERS
1. Internet Search 25.00%
2. Telemarketing Call 21.88%
3. Referral from industry colleague 15.63%
4. Internet Advertisement 12.50%
5. Referral from friend 9.38%
6. Direct Mail Advertisement 6.25%
7. Other Advertisement 6.25%
8. Email Advertisement 3.13%
9. Supplier Source Book 0.00% |
Now, can you guess how a large number of franchisors and
franchisees found their top suppliers? You’re right—via the Internet. *Approximately 40% found their top suppliers through some form
of Internet venue, whether it was an internet search, internet advertisement,
or email advertisement.* If you are a supplier of services
and products to the franchise community, or want to be, contact the
FranchiseHelp Sales Team today at (800)401-1446 / (914)347-6735 or send
an email to info@FranchiseHelp.com for more information.
Are you a supplier? Find out if you’ve been listed in our “Top
Recommended Suppliers” by one (or more) of our participants. Simply
call (800)401-1446 / (914)347-6735 or email info@FranchiseHelp.com
with your name, company, and contact information.
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Findings from FranchiseHelp.com Members:
In a related study taken from our own select FranchiseHelp.com members, we’ve found that there is great interest in the following suppliers:
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Category - - - - Total Interest
1. Trade Shows/Expos - 12.83%
2. Financial - 11.64%
3. Real Estate - 9.98%
4. Business Supplies - 8.31%
5. Store Build Out - 8.08%
6. Promotional - 7.84%
7. Site Selection - 7.84%
8.Web Services - 6.41%
9. Attorneys - 5.46%
10. Convention Planning/Travel - 5.46%
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