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QuikFacts
A Wild Birds Unlimited franchisee operates a retail store that sells birdfeeders, birdseed and nature-related gifts.
Began Franchising: 1983
Total US Units: 315
Franchise Requirements
Franchise Fee: $18,000
Cash Required: $20,000 - $30,000
Total Investment: $81,366 - $143,004
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We are the original and leading franchise system specializing in the hobby of backyard bird feeding. Wild Birds Unlimited functions as a true community resource: we provide valuable knowledge about the bird-feeding hobby, and represent a unique and pleasant shopping experience.
Backyard bird feeding is a year-round business opportunity. 54 million people participate in bird feeding and wildlife watching in their own backyards, according to the U.S. Fish and Wildlife Service of Fishing, Hunting and Wildlife Associated Recreation. The most recent statistics for consumer spending show people spend nearly $4.3 billon annually on bird feeding and watching wildlife.
Backyard bird feeding is a year-round business opportunity. It can be as basic as filling a simple feeder or as involved as turning a backyard into a habitat that attracts a wide variety of different birds. Regardless of interest level, the Wild Birds Unlimited concept is designed to be customer friendly and to build loyalty.
The difference between what we offer and what other retailers offer goes far beyond what we sell. It’s who we are. The idea of “Bringing People and Nature Together” is at the very heart of our retail concept. We do this by creating an environment that allows you to build on your strengths as well as tap into ours. You may have the desire and enthusiasm; we provide the training, tools and systems that allow you to achieve your dream of owning and operating your own business.
The staff of the Franchise Support Center of Wild Birds Unlimited works to develop a long-term relationship with the WBU franchisees. We have found a mutual comfort level is the first step toward building a solid foundation. We begin building the relationship with the very first inquiry.
Training at our Franchise Support Center will give you the confidence and foundation necessary to plan for your store opening and your future as a retailer. We’ve structured a training program that will provide you with an in-depth education on operating your Wild Birds Unlimited store. You’ll receive training in Professional Retail Management, a multi-faceted curriculum geared to prepare you for the fast-paced world of retailing.
The support services we offer to our franchisees enable them to function confidently in a retail environment. Our Field Consultants provide a direct link between the franchisee and the Franchise Support Center to ensure coordination of all systems, services and programs of our retail operations.
We offer: field visits, marketing programs, product purchasing programs, market research, merchandising programs, monthly newsletters, an annual meeting, vendor program development, strategic alliances, a toll-free number to Franchise Support Center and information systems. We also offer on-going CD Rom based training for franchisees and their employees.
Wild Birds Unlimited offers services and assistance on many levels to people like you who share the desire to “Bring People and Nature Together”.
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