2011 Franchises in Social Media Ranking: Franchises on Facebook

24 Responses to “2011 Franchises in Social Media Ranking: Franchises on Facebook”

1. 

   Mike Nessen March 29, 2011 at 4:45 pm #

   How often will you be releasing these rankings?

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     FranchiseHelp March 29, 2011 at 4:56 pm #

     Hi, Mike-

     We will be releasing a similar ranking regarding Franchisors on Twitter shortly.

     We intend to thereafter monitor these values and release an update roughly quarterly (e.g., the next edition would likely be Fall Update to the 2011 Franchises on Facebook Ranking) or as major shifts in the rankings warrant it.

     Things change so quickly in this sphere that it’s hard to stay current on only one update per year!

     Reply
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     Bcauley March 31, 2011 at 2:24 pm #

     My company tracks these brands, and thousands more, on a daily basis. Fan growth, likes per post, etc. It’s a free service, at least for now. Just email me if you want us to send you a weekly email tracking xxx companies.Brian
     bcauley@m-iq.com

     Reply
2. 

   Al Lesko March 29, 2011 at 5:51 pm #

   Steve I really see the value in this perspective. As a franchise consultant it was refreshing to see so many of the brands I represent show up on the list. It is very important to a franchisee to know how the brand will be marketed after they sign an agreement, and also equally important for the franchise to use social media to attract the right client

   Reply
3. 

   M.A. March 30, 2011 at 5:53 pm #

   Hi! I own a franchise and we just recently began our social media marketing plan for our local market. Our franchisor name is mentioned in the above list but they do not have a strong social media presence yet. Will my franchise’s results/performance be reflected indie our franchisor listing?

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     FranchiseHelp April 2, 2011 at 5:31 pm #

     Hi, M.A. – would love to hear more about how you, as a franchisee, are spearheading usage of social media for your local marketing efforts, despite the lack of social media presence of your franchisor. Feel free to email us so we can discuss further!

     Reply
4. 

   Anonymous March 30, 2011 at 8:25 pm #

   This list is extremely flawed. All it ranks on is based on number of “Likes”, which is a terrible metric to solely base social media rankings on.

   Not only that, but the number of Likes isn’t even right! Take for example Lenny’s Sub Shop, ranked at 153 with 1,750 likes. If you actually checked, you’ll see they have 53,000 likes, which (on this list) would put them at number 47. They grew to that number from 11,000 in a week due to a social media promotion.

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     FranchiseHelp April 2, 2011 at 5:30 pm #

     Hi there Ev-

     Thanks for the catch on Lenny’s. As you can imagine, it was quite a challenge sorting through all 500 of these entities to find the official accounts, so to speak, for each on the various social media platforms (FB, in this case). We just updated our list to reflect a clean sweep to hopefully catch any other lingering errors.

     As far as whether the number of “Likes” / (fka “Fans”) is a fair metric for “social media rankings” – I guess that depends on what you are ranking. In any case, we would be in agreement, one imagines, that a ranking of social media effectiveness based on a measure of engagement achieved (or perhaps even engagement achieved as a ratio to a franchisor’s system size) would be a very interesting analysis to undertake. We’re exploring ways to do so right now.

     Given your business is selling social media marketing services to franchisors, we would welcome any data and examples you might have of successful campaigns you have spearheaded on behalf of your clients and any lessons learned form those efforts. Given so many in the industry are just starting to become aware of the potential (and pitfalls) of utilizing social media tools to engage with current and potential customers, there is clearly much to learn.

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     DevCon1 May 19, 2011 at 10:42 pm #

     hah, ya done son, ya got served! 

     Reply
5. 

   Daveallan85 March 31, 2011 at 4:25 pm #

   Interesting article and comparison. I think grading a franchise based on likes might be relevant for a brand but is a bit flawed when grading a franchise on social media. When grading a franchise, you have to factor in the individual social efforts of each franchise. A lot of franchise organizations work towards supporting social efforts of their franchise owners on social – which is a much better approach depending on your brand and market. I know that finding this info. is extremely daunting for 1, much less 500! But it would be nice to mention in the article.

   Certainly entertaining though! Thanks.

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     FranchiseHelp April 2, 2011 at 5:21 pm #

     Hi, Dave-

     Thanks for your comment. It’s certainly true that, at the end of the day, individual franchisee efforts in social media (ideally guided and supported through the expertise of the franchisor) are critical to growing and sustaining any successful customer relationship campaign, if simply because the local franchisees should have the greatest knowledge of their particular customer base.

     As you note, it would be quite a challenge to track individual franchisee efforts on Facebook, Twitter, et al. across 500 (let alone all 2500) franchise brands, but that’s not to say it’s impossible – perhaps an interesting project for a future analysis.

     In the interim, given the general importance of franchisor guidance and involvement in any effective marketing or branding campaign, we hope that our “Franchises in Social Media” series, with its focus on the franchisors, will serve as a reasonable proxy for what a franchisee in a particular system could expect to find as far as their franchisor’s understanding and utilization of social media.

     Reply
6. 

   GolfTEC April 5, 2011 at 4:06 pm #

   Hello!
   Just wondering which Twitter feed for GolfTEC you used to make sure we don’t have a rogue feed. We actually have more than 550 followers. Thanks for the info.

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     Guest April 15, 2011 at 7:21 pm #

     I think this ranking is simply for Facebook Fans / Likes, not Twitter followers.

     Reply
7. 

   Michael Ree, Jr. April 6, 2011 at 2:38 am #

   Your stats haven’t included Cribs4Sale.ca facebookpage.
   Cheers,
   http://www.Cribs4Sale.ca

   Reply
8. 

   Mitchelle cherono May 5, 2011 at 12:50 pm #

   am still wondering what the hell a franchise is

   Reply
9. 

   exceltrainingbirmingham August 5, 2011 at 8:37 am #

   For franchisors who take seriously their customers’ expectations and who strive to maximize their franchisees’ investment in the brand,mastering the social media sphere .Thanks to share this blog. 

   Reply
10. 

    StratusBldgSolutions August 22, 2011 at 3:45 pm #

    Stratus Building Solutions has 597 Facebook likes, as well as a strong presence on Twitter, LinkedIn and YouTube.  We also have 2 blogs (1 on franchising and 1 on green cleaning) and were the #1 Fastest Growing Franchise in the 2011 Franchise 500.  Come check us out, or if you’d like more information, please feel free to contact our Marketing Department – Marisa Lather at 877-731-2020. Wishing everyone a great week, Stratus Building Solutions.

    Reply
11. 

    Nicole Hudson November 29, 2011 at 2:01 pm #

    You didn’t include Molly Maid, 1-800-DryClean or Protect Painters…… Check out the cool things Service Brands is doing in Social Media.

    Reply
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      Nicole Hudson November 29, 2011 at 2:05 pm #

      Please contact me at nicole.hudson@servicebrands.com or 734-822-6634. Thanks,

      Reply
12. 

    Online Pharmacy January 24, 2012 at 1:41 am #

    For franchisors
    who take seriously their customers’ expectations and who strive to maximize
    their franchisees’ investment in the brand,mastering the social media
    sphere .Thanks to share this blog.

    Reply
13. 

    Lingerie January 28, 2012 at 4:27 am #

    Very impressive article regarding social media ranking.Really impressive and smart post.Thanks for sharing.

    Reply
14. 

    Games24x7 February 22, 2012 at 12:45 pm #

    Ok so facebook and franchise’s have some relation, i was not aware about it. thanks for sharing this information with us.

    Reply
15. 

    SJ Capital February 25, 2012 at 5:23 pm #

    thanks for sharing this useful information, your blog is interesting.

    Reply

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1. Are Franchises Doing Enough in Social Media? | FollowerToFans.com | Your Source for Social Marketing - September 6, 2011

   [...] 2011 Franchise 500 list complied by Entrepreneur Magazine and re-sorted the list to create the 2011 Franchises in Social Media Ranking: Franchises on Facebook, which lists franchises that have made the best use of social [...]

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