McDonald's Franchise Is Always Going Strong In the Franchising Industry... Why?
People are still lovin' McDonald's® no matter what!
As we all know, McDonald's® has a strong presence in the fast food industry and anyone can point out those golden arches. The first McDonald's® was founded in 1940 and by 1955 was entering the franchising industry, and from there it was history!
McDonald's® has locations all over the world, with loyal customers in every location. So, with McDonald's® expansion, innovation and constancy have proven their spot as a top fast food franchise even when the industry starts to experience price hikes. In fact, McDonald's® sales have even jumped to 12.6% as well as their stock booming this past year.
While people are still extremely loyal to the brand, it is believed that the new technology and accessible ways to order food through mobile apps, plus loyalty programs have really driven sales and stock value.
Would you be interested in owning a McDonald's or a fast food franchise?
- Five Guys Burgers & Fries Franchise
Talk about a safe bet! A McDonald's® franchise is one of the most identifiable brands in the entire world. The McDonald's® Golden Arches logo has become one of the most ubiquitous marketing symbols ever. Happy Meals, McDonald's® French fries, chicken McNuggets, the Big Mac. McDonald's® has led the way in the innovation of fast-food trends one after another. Since 1940, when McDonald's® Corporation first opened as a barbecue restaurant, then a hamburger stand, it has grown into the largest chain of fast-food franchise restaurants on the planet, serving some 68 million customers every day in 119 countries.
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The Franchisee & Franchisor’s Point of View
Many of the characteristics of the perfect franchisee are shared by both a franchisee and a franchisor, but there are also some slight differences. A franchisor is more concerned with how an individual franchisee will fit into their business as a whole, and not necessarily how the single franchise will operate on a day to day basis (although that’s still important to them). Meanwhile the franchisee cares almost exclusively about the success of that individual.
