Posted on Feb 04, 2015
Dickey’s Barbecue Restaurants Kicks-Off New Foundation: Barbecue, Boots & Badges
(Dallas, TX) Dickey’s Barbecue Restaurants, Inc., the nation’s largest barbecue chain, is proud to announce the kick-off of their new foundation, Barbecue, Boots & Badges, a foundation committed to leaving a footprint on the communities they serve by providing funding and resources to law enforcement, firefighters and their families.
“We take pride in the communities we serve and saw a vital need for a foundation to support local law enforcement, firefighters and their families,” said Roland Dickey, Jr., president and CEO of Dickey’s Barbecue Restaurants, Inc. “These are the people who put their lives on the line every day, we created a foundation to help those who serve us.”
Initial funding for Barbecue, Boots and Badges will coincide with the national launch of Dickey’s new line of potato chips. Guests can try the new chips and give back to the new charity on March 1 when they are available nationwide. The artisan crafted potato chips come in three bold flavors -- original, barbecue and jalapeno cheddar.
“After 8 years as a Dallas County Commissioner, I saw firsthand the challenges our law enforcement officials’ face in the line of duty,” said Maurine Dickey, chairman of Barbecue, Boots & Badges. “Dickey’s Barbecue takes a personal approach to the communities we serve and there is no better place to start than with law enforcement officials and their families.
The Barbecue, Boots & Badges foundation will work with local law enforcement and fire departments to provide emergency financial assistance, funding for equipment and services as well as on-going programs.
See the video on YouTube.
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