Introduction

Fro.zen.yo is a delicious self-serve frozen yogurt franchise.

What makes fro.zen.yo different?

Fro.zen.yo is not a cookie-cutter self serve frozen yogurt shop. Rather than imitate, we strive to innovate and show our customers something new every time they come by. We make visiting our store a fun, unique experience. Through creative marketing, art, and exceptional service, we create an environment which is truly one of a kind. Our work is driven by our excitement and passion for the business, which can be felt on every level.

Why franchise with fro.zen.yo?

We lead by example. There are many franchisors that operate a single company- owned unit and then turn to franchising as their growth vehicle. Fro.zen.yo currently operates 4 company stores and has plans to open 5 more units in 2011. This is very important because it demonstrates that we are on the front lines every day, just like our franchisees. We are committed to constant improvement for ourselves, our franchisees, and our customers.

Low start-up cost relative to peers:

You can open your own fro.zen.yo location for as little as $373,000. This includes furniture, fixtures, equipment, franchise fee, leasehold improvements, security deposits, exterior and interior signage, working capital, initial food inventory and more.

We offer a turn-key franchise system:

Fro.zen.yo will send your store to you in a box. This makes opening easy and much less time consuming, regardless of your experience level. We have it all figured out and supply you with most of what you will need to open, shipped to you on a skid and ready to go. Everything from architectural drawings to music, and a marketing package that will ensure you get off to a good start.

We assist our franchisees every step of the way:

• Site selection
• Lease negotiation assistance
• Turn-key store development package
• Comprehensive training
• Grand opening support
• Ongoing operational support
• Ongoing marketing support

Small real estate footprint:

Your fro.zen.yo store will occupy a small retail footprint of 800 to 2,000 square feet. This approach has proven to be a successful formula for all of our company-owned units. A small space translates to a relatively low occupancy cost.

Simple labor model:

Fro.zen.yo is a food franchise without the major complexities of "front of the house" or "back of the house" labor. Fro.zen.yo is a self-serve concept that requires very few team members to successfully operate the business. Fruit prep, yogurt/toppings bar replenishment and equipment maintenance are among the primary functions of the staff. A general manager can ultimately oversee up to 4 locations, instead of a GM at each location along with an area manager to oversee multi-unit operations. Bottom line, it's not a grind. Fro.zen.yo is a fun place to own as a franchisee, a fun place to work as an employee and a fun place to visit as a customer for the best frozen yogurt around!

Universal consumer appeal:

Our demographic is virtually everyone. One look in our stores and you will see customers from every walk of life. At fro.zen.yo, there is something for everyone. Our product is inexpensive, healthy, and delicious. It is served in an environment which is fun and welcoming to everyone. We always provide enough variety to satisfy any taste, and allow our customers to create a healthy snack, an indulgent treat, or work of art.

Consumer value:

We offer a highly competitive price-point. Fro.zen.yo costs a customer $.39 per ounce. This is a much greater value than the full-serve frozen yogurt chains and is a highly competitive for a self-serve concept. Customers love fro.zen.yo because it combines controlling what you are spending while getting exactly what you want.

Contact us to learn more about how you can open your very own fro.zen.yo location!

Please note, interested parties should have at least $100,000 to invest.