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Huckleberry's Breakfast & Lunch


Huckleberry's Breakfast & Lunch is a growing food concept serving up Southern-inspired cooking from 7am to 3pm every day - that means you're home for dinner every night! Fast growing, with 14 consecutive quarters of same-store sales growth.

Facts & Figures

Liquid capital required
$500,001 - $1,000,000
Franchise fee
1.0% - 5.0%
Units in operation
Franchising Since

Own a Huckleberry's Breakfast & Lunch Franchise - Questions & Answers

What is it?

  • Southern-inspired breakfast-lunch sit-down restaurant franchise
  • Offers an assortment of breakfast and lunch menu items with Southern themes

How does it make money?

  • In-store sales of Southern cooking-inspired menu items
  • Sales of gift cards and restaurant theme merchandise

Who is it for?

  • People with some knowledge of restaurant business
  • Someone comfortable in a high-volume, fast-paced business environment

What would you do as a franchisee?

  • Open and run a Southern-inspired breakfast-lunch restaurant
  • Hire food service, management and sales personnel
  • Monitor overall service and quality


Who’s Your Huckleberry? We are and we’re growing! Franchise Opportunities available and we want to talk to YOU about it. 26% same store sales increase over the past 3 years, operating hours from 7am – 3pm (Be home for dinner every night) and 14 consecutive quarters of same store sales growth = success!


  • GROWING CONCEPT – There’s no other place like it in the BREAKFAST/LUNCH category!
  • AMAZING FOOD - Southern inspired cooking with just a hint of California!
  • DIFFERENTIATING AMBIENCE – When you walk into Huckleberry’s, it’s as if you’ve escaped to the “bayou” in just a few steps…you’re captivated by the weeping willow tree, sparkling of fireflies and Zydeco music in the background.
  • SOUTHERN HOSPITALITY – You’re served by folks that are genuine, charming and ready to help you relax and unwind.


  • Operating hours are 7AM to 3PM. Be home in time for soccer games and family dinners!
  • Over 26% SAME STORE SALES increase over the past 3 years.
  • 14 consecutive quarters of same store sales growth.
  • Uniquely positioned in the fast-growing breakfast/lunch segment.
  • Chef-inspired Menu Development and Innovation.
  • Marketing support and strong Brand Identity.
  • Social Media/eClub platforms.
  • Flexible site options.


  • Family founded in 2008 in California.
  • 9 current locations with 8 planned for 2019.
  • Average annual net sales over $1.4 million.
  • Huckleberry’s was purchased in October of 2016 by industry veterans Heritage Restaurant Brands.
  • Heritage Restaurant Brands also own the franchise rights to Perko's Café and Cool Hand Luke's Steakhouse and Saloon.
  • Franchise fee of $35,000, investment range of $280,000 to $1,055,750.
  • Royalties of 5% and Administration fee of 1% (no marketing fee).


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