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PJ's Coffee of New Orleans is a chain of retail coffeehouses founded in 1978 September by Phyllis Jordan. PJ's spread throughout the Greater New Orleans Area with company-owned outlets. Its first franchise, in Mandeville, Louisiana, in 1989, was successively followed by franchises in Hammond, Louisiana, and Picayune, Mississippi. PJ's then expanded across the Southeast and to other parts of the United States including California. PJ's has been cited for its customer loyalty and mentioned as a challenger to Starbucks, with which PJ's has a comparable menu. In 2004 PJ's announced an ambition to compete head-to-head with Starbucks on a national basis.
Liquid capital required
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$100,000
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Net worth required
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$120,000
|
Investment
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$100,000 - $150,000
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Franchise fee
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$20,000
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Units in operation
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108
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P. J.'S COFFEE & TEA has long been regarded as a leader in the specialty coffee industry in the southeast. Our neighborhood-based cafes are set apart from others because we roast and distribute only the highest-quality coffee and serve it in warm, comfortable settings. Our customer base is extremely varied. We provide an unusually high level of service to our franchisees because quality is of the utmost importance to us.
Training/Support: Intensive orientation and pre-opening training, with special emphasis on coffee, customer service, store operations, marketing and management; operations support during store opening; regular on-going store visits and feedback; annual franchisee meeting and trade show.
Qualifications: For single units, net worth of at least $120,000; higher for multiple units; consistent employment or business ownership history; at least three years’ experience as a manager; college degree or equivalent experience; strong communication and organizational skills.
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