No food is more quintessentially American than a hamburger, and many of the best known and most-loved burger stores in America are burger franchises. Burger franchisees generally sell fries, drinks and other sides along with hamburgers and cheeseburgers.
Fast food vs. fast casual
There are enormous fast food chains in this category, along with hipper, fast casual burger chains. These slightly more upscale joints have emerged in the past decade or so to offer better burgers for a little bit of a higher cost.
While the fast food chains still do brisk business, gourmet burgers are on the rise—75 percent of consumers surveyed ranked quality as their first or second most important concern in choosing a burger. In fact, 27 percent of restaurant customers said they prefer to buy hamburgers with Angus beef.
Nothing beats a burger
An astounding 91 percent of Americans say they eat a burger at least once a month, and 44 percent say they eat one at least once a week. Therefore, it’s no surprise the burger industry has annual revenues of $100 billion.
While other trends come and go, the burger remains strong, making it a solid franchise investment for the future.