Clothing franchises sell apparel out of retail stores, generally aiming at a specific demographic—usually men, women, children, or certain fashion types or price ranges.
Location, location, location
Location is very important and sales tend to be seasonal, with the biggest business during the back-to-school period in the fall and also around the winter holidays.
Turn to the Web
Online shopping is a danger to brick and mortar clothing stores, so having an online presence is necessary. Niche markets and specific targets have been more successful in fending off online competition.
Americans say avoiding shipping costs and being able to touch and feel a product were biggest motivations to shop in stores in person.
Clothes make cash
The annual revenue of clothing and accessories stores is $239.2 billion. Revenue for women’s clothing stores specifically is $42.1 billion, while revenue for men’s is $8.7 billion.