Donut franchises sell donuts, along with other baked treats, coffee and similar beverages.
Coffee and calorie counting
Coffee has become more important in recent years as a way to lure customers to the stores more often as health-consciousness has kept down the amount of donuts consumed.
Smaller donuts are another menu option stores have employed to try to bring in more health-conscious customers who still want dessert. More new and creative donut flavors have also helped drive sales.
- The donut industry is expected to grow through 2017 as overall consumer spending rises.
- Revenue of donut shops increased by 2.5 percent in the last five years, despite the recession.
- The donut industry has annual revenue of $11.6 billion.