Franchising outside of the United States can be both extremely challenging and incredibly lucrative. There are opportunities in established countries, like Western Europe, as well as in growing countries, such as India, Brazil and China.
Know your turf
Understanding how the country in which you are interested in franchising works is essential to succeeding. In exchange for all the difficulties caused by working within a different culture and a different system of laws is an opportunity for massive profits.
International franchises are often available as master franchises—where the franchisee is in charge of all franchising in a country or regional—or area developer franchising, where the franchisee is in charge of all franchising for a region or city.
Where do I go?
Hot locations for international franchises change constantly as economic trends begin or end around the world. China, Colombia, India, Vietnam and South Africa are growing economies that could support more franchises in coming years.
Will I have company?
Yes! There are lots of other entrepreneurs taking the risk and working overseas—32 percent of the units of the top 200 franchises are located abroad.