Internet franchises are generally low-capital investments which can be run from home. There are two most common types of internet businesses. First, there are marketing internet franchises which place advertisements on websites and conduct marketing through social media. Second, there are merchandising website franchise opportunities that offer goods and services to consumers. Nearly 80% of Americans use the internet, totaling well over 200 million people, and nearly 200 million Americans are on Facebook. As the US transforms from a brick and mortar economy to a web-based one, opportunities for successful internet franchises will only increase.