More than 20 percent of franchise owners are women, and this number continues to grow as franchises are making a concerted effort to reach out and bring in more women as franchisees. Women, on the whole, tend to have certain characteristics that make them excellent franchisees, including strong people skills and the ability to network.
What do women want?
While women can run any kind business, the two categories that attract the most female franchisees are home-based businesses —which appeal particularly to women with young children—and franchises that target women as customers.
Franchise areas dominated by female customers include salons, spas, clothing stores and women’s fitness centers. These industries are a great starting point for women entrepreneurs looking to get into business.
She works hard for the money
There are more than 8.6 million female-owned businesses, which generate more than $1.3 trillion annually. It’s not just a flash in the pan—between 1997 and 2013, the number of women-owned businesses increased by 59 percent.