Follow the System
One of the best things about buying into a franchise opportunity is that you don’t have to re-invent the wheel to be successful.
The systems are already there. All you have to do is follow the systems to see a strong return on investment. Unfortunately, there are plenty of people who buy into a franchise system but feel the need to make changes to the system when it comes to their particular business.
While these franchisees might think they are helping the brand, in fact it’s just the opposite.
They’ll step out of line in terms of marketing, sales or even the company’s overall image, damaging the brand and hurting other franchisees in the process.
Since buying into a franchise is one of the surest bets in business, why do so many people who buy into a franchise feel the need to make changes?
The desire to innovate is why the human species no longer lives in caves and sure, a bit of innovation can be a good thing. After all, the McDonald's franchise came up with the Big Mac after one of their franchisees tried it out as a new sandwich on his menu.
But it’s important to remember that franchise systems are setup the way they are for a reason and the reason is… they work.
Having built the world’s largest business coaching firm through franchising, I can tell you from experience that I, as most franchisors, have spent a lot of time, money and energy to perfect the systems we use. Nobody cares more about those systems and how they work than we do.
So what can franchisees do if they feel the need to make improvements to their business?
Go back to the system for a solution … and follow the system!
Need help with sales?
Follow the sales system.
Need help with marketing?
Follow the marketing system.
Need help with recruitment?
Follow the recruitment system.
If you find the system isn’t working, talk about the problem with other franchisees or the franchise headquarters itself. Odds are the answers are already within the system, and your solution will simply be a matter of better communication, additional training or more education.
Don’t be afraid to ask questions. Any good franchise system has a system that allows a free flow of information, ideas and feedback, because that in itself is a key to the future growth of not only your business, but the franchise as well.
Learn as much as you can and follow your own system step-by-step before trying to innovate or working outside of the systems that are already in place for you.
After all, that is why you bought into a franchise system in the first place, isn’t it?
Brad Sugars is the Founder, Chairman and President of ActionCOACH, the world’s number one business coaching and executive coaching firm, with more than 1,000 offices in 32 countries. ActionCOACH specializes in coaching small to medium size business as well as executive teams and group coaching. You can follow Brad on Facebook and Twitter.
Steps to Select and Protect a Valuable Trademark
The first thing to keep in mind when selecting a trademark is that not all words and names are capable of being protected as trademarks. No one business owner can claim exclusive rights in generic terms and logos, because all business owners need to be able to use these in order to identify their goods or services. Thus, a residential painting franchise likely could not claim exclusive rights in the name “Painting Pros”, because this is simply a generic description of the services that the business offers.
Why Do Some Team Members Underperform?
Why do some team members underperform in their jobs while others fill their respective roles and more? It’s easy to spot which team members aren't pulling their weight, but understanding why they are underperforming and how to get them to work up to their potential is another matter.
8 Franchisors with Successful Social Media Campaigns
Social sites such as Youtube, Twitter and Facebook may have started out as a means to communicate, but franchisors have been able to apply marketing strategies using interactive tools such as these to increase their sales and revenue. Here are eight franchises that have launched successful campaigns via social media that have assisted in their growth.
