A master franchise is one that is managed by a master franchisee - an investor who pays the business owner, or franchisor, an initial fee to secure the rights to scale the business under its brand name in a specified region. From that point onwards, the master franchisee acts as the franchisor of the brand within that territory, taking on responsibilities such as recruiting, training and supporting other franchisees in various aspects such as marketing, operations and more. The initial franchise fee that these franchisees pay them can be retained by the master franchisee, who can be regarded as a mini-franchisor, managing and expanding the businesses within the territory he takes on.

It’s already a month into the new year and 2020 new year resolutions aside, it is a good time to take a look at your business plans for the year, whether you’re looking to start a new business or buy a franchise. Many budding entrepreneurs still have the big question of which industry has the most potential for them to dive into looming over their heads. If you are one of them, fret not - take a look at some of these insightful trends we have discovered.

Cracking your head over what to get your significant other this valentine’s? Fret not! Edible Arrangements provides you the perfect last-minute solution for valentine’s day gift buying. They are a franchise-based business specialising in fresh fruit arrangement, allowing for a marriage between the concept of fruit baskets and flower arrangement designs. Their products are made fresh daily, hence you have no excuse for needing to get your Valentine’s day gift way in advance, lest you want to send a bouquet of stale fruits. If you’re still clueless on what to get, Edible Arrangements offers options such as sculpted fruit floral arrangements, gift baskets made with fresh fruit, smoothies, yogurt and more fruit-related products!

Let's look at the relationship between brand and content, strategies for populating your calendar, along with tools and case studies of franchises who are already executing on this effectively.

Because technology has such a significant impact on the way people research and buy franchises, content marketing has proven to be one of the most powerful strategies for generating new leads.

The marketing space is constantly evolving and it is extremely important to keep your brand up to date and relevant with the latest marketing trends. Just think back to 10 years ago when Facebook was simply a platform where people posted poorly taken selfies with grungy filters. Today, Facebook is one of the top platforms that brands and companies are leveraging to advertise their products.