When you should open your business is just as important as where you open it. Here are several resources and a spark of hope around starting a franchise in a down economy.

With the COVID-19 ravaging through the globe, tourism has (almost) come to a complete standstill. Planes are now grounded, agencies are offering refunds and tourist attractions are being shut down. Remember when we said that the travel & tourism industry was one of the top picks to get into at the start of this year? If you missed it, you can find it here. 

A master franchise is one that is managed by a master franchisee - an investor who pays the business owner, or franchisor, an initial fee to secure the rights to scale the business under its brand name in a specified region. From that point onwards, the master franchisee acts as the franchisor of the brand within that territory, taking on responsibilities such as recruiting, training and supporting other franchisees in various aspects such as marketing, operations and more. The initial franchise fee that these franchisees pay them can be retained by the master franchisee, who can be regarded as a mini-franchisor, managing and expanding the businesses within the territory he takes on.

If you want your content to help prospective franchisees start to both see and feel themselves in your business, then setting a baseline will be important for iterating down the road.

Let's look at the relationship between brand and content, strategies for populating your calendar, along with tools and case studies of franchises who are already executing on this effectively.

Because technology has such a significant impact on the way people research and buy franchises, content marketing has proven to be one of the most powerful strategies for generating new leads.