But what goes on inside the minds and hearts of candidates during the process of becoming a franchisee? Today’s we are giving you a rare behind the scenes look at what that journey was like for two new franchisees.

Thankfully, now that over 51 million people in our country have been fully vaccinated, fitness is on the way back. If you’re considering opening a fitness franchise this or next year, you may be making a smart move. Let's see two brands doing it right in a tough time!

Liquid Capital is a term we use a lot in franchising, so much so that it’s easy to forget that this isn’t really a common word for folks who are new to the industry. Here's what you need to know!

Today we’re going to guide you through several strategic questions to ask your marketing team, along with a helpful growth marketing calculator so you can discover how much more money you could make by improving your franchise website.

We’re thrilled to see our friends at MFV putting on in person events after a year of only being able to connect with industry colleagues digitally. The Franchise Expo Nashville will be bringing together attendees, exhibitors, expert speakers and sponsors for information sharing, education, business development and fun.

How do you prepare for your discovery days? Do you have your own custom playlist for getting your mind, body and spirit ready for battle? Here are five more classic rock songs to help you get the eye of the tiger.