The KFC Ad You Can See from Space
Think you've seen some awesome franchise advertising in your day? Figure that annoying Arby's guy is top of the charts? Think those Ronald McDonald and Hamburgler spots of your youth were out of this world?
Think again, friend. The KFC franchise has quietly outdone the competition -- with an ad that can be seen from space.
Yes, according to a report on space-visible ads by NPR's Mito Habe-Evans, the Kentucky Fried Chicken gang has paid the ultimate tribute to their late leader, with a tile portrait of Colonel Sanders, out in the middle of a dry expanse of dirt in Nevada, that's visible from beyond our atmosphere.
View the Colonel in all his desert glory (via Google Maps):
In fact, the portrait of this white-haired wizard of the deep fry was created back in 2006. It was spotted by Alex and James Turnbull, who run the Google Sightseeing blog, which catalogs this crazy stuff that the brothers find using, well, Google Maps. (Yeah, there went the rest of your afternoon, spent clicking away on their blog).
Despite the fact that it cost the FranchiseHelp.com staff hours of browsing time, we're glad the Turnbulls found this ad, whose discovery should sell a few more KFC franchise opportunities for proud parent Yum! Brands...
Franchise Buying Tips: Purchase Without Passion
Yet that is exactly what most franchisees do. It's good to be enthusiastic about your future business plans. It's bad to fall in love with the deal and let your emotions take the lead. Think that won't happen to you? If you talk to a hundred franchisees you will find that few knew exactly what they were getting into. Most are sensible people with plenty of information who selectively twisted the facts to support an emotional decision.
Advertising and Promotion Watch: McDonald's Monopoly is Back
This month sees the return of a venerated promotional campaign, McDonald’s Monopoly. The promotion first began in 1987, and in the last decade has become an almost yearly tradition. Each year, certain McDonald’s products come with Monopoly game tokens, each with either a space from the Monopoly board or an instant win prize for items such as a small fries. Larger prizes are won by collecting all of a group of Monopoly properties, usually three, but sometimes two (Illinois Avenue, Indiana Avenue and Kentucky Avenue, for example). Each group of properties have one whose piece is much rarer than the others; for most of the groups, it’s the last alphabetically (Kentucky Avenue for the red properties, Ventnor Avenue for the yellow), but for the dark blue, it’s Boardwalk, as it is the last and most expensive property on the board. More recently, McDonalds developed an online counterpart to its in-store Monopoly game in which customers can roll virtual dice, or more recently pick one of three chance cards for various prizes.
Franchise Disclosure Document for Dummies – Part 8
Item 20 consists primarily of 5 tables that provide information on the number of franchised and company-owned outlets operating under the franchisor’s brand and business system.
