Starting a new business comes with a deluge of challenges–among them, developing and implementing creative advertising strategies and marketing techniques that differentiate you from your competition. In the battlefield of brand recognition, it’s crucial to stand out, finding unique and innovative ways to promote your business.

Starting a new business can be an exciting venture with immense personal and financial rewards, but getting a nascent business venture off the ground can pose daunting financial challenges. While traditional sources of funding such as loans and investments are always an option, there are a number of unique and innovative sources of funding that can help new business owners get their ventures off the ground.

It may feel like a magical moment, but it is anything but a parlor trick. In fact, business ownership for those in the 50+ age cohort is largely one of the fastest growing and most stable demographics, owing to several key factors that are strongly correlated with increase in age.

From social media to advertising to the production of newsletters and copy material, CONTENT is KEY! Producing this content and selecting for quality as well as accessibility can be approached several ways: When weighing the pros and cons of In House Crowdsourcing and Outsourcing for content, carefully consider the pros and cons to each. In this article, we will explore Outsourcing: a method of hiring for content creation and curation from external companies or individuals who perform certain tasks or functions of a business.

As a small business owner, it's important to be prepared for any potential economic downturns. While it's impossible to predict exactly when a recession will occur, there are steps you can take to financially prepare your business in case of an economic recession.

As a business owner, it is natural to feel a sense of responsibility and ownership over your company. However, life events such as illness, injury, loss of a loved one, trauma, or other unforeseen circumstances can sometimes require taking extended leave from work. While it may be difficult to relinquish control, it is important to have a plan in place for delegating tasks and transitioning power to ensure that your business can continue to run smoothly during your absence. Here are some tips on how to effectively delegate and handle transitions of power as a business owner facing a life event that requires extended leave from work.