Lead Generation Resource Center
People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.
You're tired of "portals" being black boxes, and so are we. Welcome to the recipe book, FranchiseHelp's "secret sauce." Learn everything there is to know about how online lead generation is successfully done for your franchise.
Industry Supplier Spotlight: 3 Questions With Franchise Business Review (+ New Research!)
Today's spotlight is with veteran publisher Franchise Business Review. We spoke with Michelle Rowan, CFE, President & COO.
Industry Supplier Spotlight: 3 Questions With FranchiseChatter (+ Crystal Ball Predictions!)
2020 has been a year of changing, adapting and learning for everyone in franchising. What are some lessons FranchiseChatter took away from the last six months?
Franchise Broker Market 103: The Lifecycle of a Lead
Let's talk leads. Specifically broker leads. Where they come from, what makes them valuable, and how likely they are to convert into a sale to a franchise owner.
What We Learned: Takeaways From The FranConnect Report Q2 (Lead Portal Edition!)
FranchiseHelp had the pleasure of attending the webinar with FranConnect’s President of Franchise Ops, Keith Gerson. He gave our company a few shout outs (aw shucks!) and also made several points worth sharing.
The Myth of Quality: How To Better Evaluate Franchise Leads
Lead quality is a super nebulous concept. Let's dig into it and see if we can identify some key features of good and bad quality leads.
Industry Pioneer & Leader FranchiseHelp Celebrates 25 Year Milestone
FranchiseHelp, a pioneer in the portal lead generation industry, recently crossed their twenty five year milestone of helping potential franchise owners meet brands.
FranchiseHope: How Resource Operations International Made ROI A Brand, Not Just A Goal
In this edition of FranchiseHope, we sat down with Meghan Fletcher, VP of Operations for ROI, to talk about this emerging brand and why it’s poised for success, even in the wake of an economic downturn.
Your System Is Only As Strong As The Weakest Franchisee
How do you get total buy in from new franchisees and their employees? Here's why it takes everyone’s cooperation to move the enterprise forward. Every link in the franchise chain counts.
Marketing Lessons Learned From Sending 200,000 Emails A Day For Many Years
All leads are more influenced by a brand’s overall email strategy than a single email. That’s why they call it a campaign. Here are lessons we've learned to help you execute exquisitely.