FranchiseHelp Lead Generation Resource Center

People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.

Eli Robinson - Franchising Expert

(Wait! You don't know what we're talking about. If you want to start one step further back, make sure you check out our primer -- What is Franchise Lead Generation?)

Focusing on your online lead generation strategy helps bring new franchisees right to your business

The FranchiseHelp Lead Generation Resource Center will focus on:

Acquiring Traffic -- How do you, cost effectively, drive high intent web traffic to your website

Turning Visitors Into Leads -- How do you get visitors to your website to complete specific actions e.g. fill out a contact form.

Turning Leads Into Candidates -- How do you communicate with leads

Tuning Candidates Into Franchisees -- How do you close the deal

Explore the Resource Center at your own pace by visiting each of the sections. What you learn will teach you to effectively use online marketing to achieve your franchise development goals. The internet has the ability to turn your franchise's growth into overdrive -- it's time to put it in gear!

Most Recent Posts

Facebook Live – Your Franchise’s Own TV Channel?

Hyperfine Media's 31 Must Know video Marketing Stats

I don’t know how many of you are watching the World Series, but if you are then you have seen some really weird Facebook advertisements. If you need a refresher:And if you’re like the vast majority of Americans, then you’re probably thinking a few different things.WTFWhy are these ads on TV?What’...

New Study: Less Than Half of Franchises Call within 24 Hours


Just this week one of the companies under our corporate umbrella, FranFunnel, released the results of a franchise lead follow-up study we’d been working on with them this past summer.Here’s the description of the franchise lead secret shopper study:Starting in June 2016, we partnered with our...

2016 United States of Franchising

Franchises by State

IntroductionIn the past 12 months, over 5.4 million people have visited, the internet’s leading resource on becoming a franchisee. Given the sheer volume of Americans seeking information about franchising from us, we’re in a unique position to look at how this breaks down a...

You’ve Probably Never Listened to a Podcast. But That’s About to Change.

Podcast Listening by Year

Podcast listening is steadily growing in the U.S. Almost 98 million people have heard one in their life. What is a podcast? And what's the skinny for franchises?

What Pokémon Go Means For Franchises

Pokemon Go

If you were able to transport back to July 5th, 2016, you would see a world that had long forgotten about Pokémon. The Japanese cartoon characters that dominated in the 90s and early 2000s had been long gone.But then on July 6th, Pokémon Go was launched.For a full look at what the game actually i...