Lead Generation Resource Center
People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.
You're tired of "portals" being black boxes, and so are we. Welcome to the recipe book, FranchiseHelp's "secret sauce." Learn everything there is to know about how online lead generation is successfully done for your franchise.
What Problems Is Technology Solving In The Franchise Industry?
What lessons can aspiring entrepreneurs take from implementing technology into franchisor and franchisee funnels? What problems is technology specifically solving in the franchise industry? Let's explore the challenges still exist, and how tech can be used to address them.
How to Build a Massively Valuable Franchisor, Part 5: Increasing Organizational Value
Value gives you options. Once you’ve decided that you want to franchise, then every decision a franchisor makes is to maximize the value of the franchisor. And to do so in a way that won’t wipe you out of the game.
The Seven Deadly Sins of Franchising
In all of our years working with, educating and learning from franchisors, these are the trends that send brands in the wrong direction. Avoid them if you can!
Franchisors & Private Equity Firms, Part 3: The Profitability Of Cleanliness
A clean house is an easy house to take over, more efficient to operate and easier to scale. The challenge is figuring out what cleanliness means for your franchise.
Franchisors & Private Equity Firms, Part 2: Smart Documentation
We’ve spent the last several years investing in franchises, working with private equity partners and helping educate people about this process, and wanted to share several insights about one of our favorite nerdy but profitable pieces of franchising: documentation.
Franchisors & Private Equity Firms, Part 1: A Primer On Exponential Growth
Let's explore the relationship between private equity and franchising. This kickoff primer will set the stage for our forthcoming pieces in this love story series about documentation, cleanliness and other key tactics.
How to Build a Massively Valuable Franchisor, Part 5: What’s Brand Got To Do With It?
In the world of franchising, there are two major branding considerations. The question is, how much of your dollars should be spent building your b2b brand, versus your b2b brand? Let's find out.
Where Portals Fit Into The Fran Dev Process
In the third quarter of 2020, Facebook reported that ten million active advertisers were using the social networking platform. With this many active businesses leveraging the power of this platform, what does that mean for your franchise?
How to Build a Massively Valuable Franchisor, Part 4: The Universe of Fran Dev
Let’s explore a few key terms that we at Metric Collective (FranchiseHelp, FranFunnel, Oakscale, BeTheBoss.com) use with our clients, in our work and throughout our technology. Keep in mind, there are as many definitions of these terms as there are franchisors to use them, so here’s our take on it: