Franchisee Resource Center

Starting a new business comes with a deluge of challenges–among them, developing and implementing creative advertising strategies and marketing techniques that differentiate you from your competition. In the battlefield of brand recognition, it’s crucial to stand out, finding unique and innovative ways to promote your business.

Starting a new business can be an exciting venture with immense personal and financial rewards, but getting a nascent business venture off the ground can pose daunting financial challenges. While traditional sources of funding such as loans and investments are always an option, there are a number of unique and innovative sources of funding that can help new business owners get their ventures off the ground.

It may feel like a magical moment, but it is anything but a parlor trick. In fact, business ownership for those in the 50+ age cohort is largely one of the fastest growing and most stable demographics, owing to several key factors that are strongly correlated with increase in age.

You’ve likely heard the ancient Chinese proverb, “The best time to plant a tree is 20 years ago–the second best time is now.” The same goes for any investment in life--launching a business venture is no different. Turns out, your 40's may be the most ideal time to launch your franchise, after all! Read on to learn more...

In your 30's, the laundry list of obstacles between you and business ownership has been condensed to the logistical–no longer elongated by lists of personal uncertainties, inadequacies, financial precarities, or lack of support structures. You have honed your skills, established professional connections, and earned credibility as an entrepreneur, each of which has primed you for a successful investment in franchise ownership.

Your 20s are defined by exploration and the capture of novel experiences. As the shape of your future begins to take form you may find yourself aiming for financial independence and professional success on an earlier time scale than your peers. You are more resilient to stressors and less risk averse, which, combined with having less obligate focus on medical, marital, familial, or personal matters (relative to later decades in life), positions you to invest considerably more time and energy taking a hands-on approach to growing your business.

Prospective business owners often enter the arena equipped with a foundational knowledge of entrepreneurship and a working understanding of the various risks, rewards, and uncertainties associated with business ownership—but often fail to take into account one of the most crucial variables of all: themselves.Which unique strengths, vulnerabilities, and lifestyle features are inherent to your age and stage of life, and how will these influence your overarching management style and degree of involvement in the business?

Widespread adoption of the WFH model has revolutionized workplace and ownership dynamics alike, allowing for a more flexible, hands off style of management. So is WFH right for franchise owners? Read on!

As a prospective franchise owner, the promise of capital gain from a business venture is undoubtedly exciting—but it’s equally important to weigh the potential drawbacks and remain conscious of the potential for disappointment. So why *shouldn’t* you buy a franchise?