1.800-FLOWERS.COM is one of America’s most popular gift retailers. Customers are able to order a bouquet or arrangement of flowers either on the easily remembered hotline or via the internet. Whatever the occasion (birthdays, anniversaries, Mother’s Day, graduation, sympathy), 1-800-FLOWERS.COM can customize the delivery with a personal greeting, a unique vase or basket, or even balloons. 1-800-FLOWERS.COM uses a network of florists known as BloomNet to ensure that beautiful, fresh-cut flowers are delivered promptly. Same-day delivery is available. 1-800-FLOWERS.COM also sells decorative plants through this same system.
Full Franchise Information
1-800-FLOWERS.COM considers parties interested in single and multi- unit franchisees, as well as existing floral shops interested in joining the brand by converting their location. Extensive training is provided to franchisees to ensure that they understand the system and can thrive in this highly-designed process.
In 1976, Jim McCann opened Flora Plenty, the first of over a dozen flower shops he would establish in New York City. A decade later, McCann purchased the phone number 1-800-FLOWERS, bringing his business to the next level. Aggressive advertising efforts during the 1992 Olympics made 1-800-FLOWERS a household name.
Franchise Cost / Initial Investment / Franchise Income
1-800-FLOWERS.COM has an initial franchisee fee of $30,000 with a total investment ranging between $201,500 and $478,250, though this estimate does not account for real estate costs. Franchisees must also pay a 6% ongoing royalty fee on all sales, while an additional 3% is applied toward marketing efforts.
1-800-FLOWERS.COM offers a “100% Smile Guarantee”. If someone is not happy with the service or the floral arrangement, etc., the company will do what it takes to rectify the situation.
1-800-FLOWERS.COM is the parent company to other service companies including WineTasting Network (a distributor for wineries in California), The Popcorn Factory, Cheryl&Co. (serving fancy cookies), Fruit Bouquets.com, and Fannie May Confections (selling candy, primarily chocolate). All of these businesses sell items that are ideal for gift giving occasions.