Overview

We are passionate about helping others succeed and invite you to explore a revolutionary business opportunity in the rapidly expanding fitness world…

If you desire the freedom and independence to own and operate your own business, combined with the satisfaction of helping others achieve their health and fitness goals, then join 21 Minute Convenience Fitness™, The Leader in Convenience Fitness.™

In 2004, former Harvard University economist, Zane Paul Pilzer, stated that the fitness, weight loss and wellness market in the US would grow from $300 billion to over one trillion dollars by the end of the decade!

Every day in America, 10,068 people are turning age 50. These Baby Boomers cited fitness and weight as the most important issues, but only 48% of them are exercising more than twice a month (source: BoomersWatch Research Results). Additionally, only 18% of all people are members of a fitness facility.

These important statistics, coupled with the trend of shorter, quicker, personalized, yet affordable workouts that guarantee results, have contributed to the rapid success of 21 Minute Convenience Fitness.™

We are strategically positioned to meet the demands of this growing need. We hope you will join us in our mission of helping others live younger, longer…

Greg Thurman, Founder 21 Minute Convenience Fitness™ The Leader in Convenience Fitness™

Products & Services

Get Ready to Change Your Life in Just 21 Minutes a Week! No matter what your current fitness level (from couch potatoes to elite athletes, to Seniors who have never worked out before!), we can help you achieve and maintain a lifetime of fitness and health in just 21 minutes per week.

The No-Sweat Approach in a No-Stress Atmosphere… From the moment you walk in, you’ll notice the 21 Minute difference.Your brief workout sessions (done with a Personal Coach, in your street clothes!), fits easily and conveniently into your schedule, leaving you with plenty of time and extra strength to pursue your favorite sports.

Training & Support

Our Comprehensive 3-5 Day Franchisee Training Program Includes:

• Classroom and onsite studio operations participation
• Membership sales and online scheduling training
• How to recruit, select and hire qualified Coaches
• Proprietary Coaches training and certification program
• Customer Service training
• Proprietary technology instruction
• Administrative and accounting systems training

Membership Marketing and Recruitment Tools

• 21 Minute SMART Campaign—Sales Marketing Approach and Recruitment Tools for pre-opening marketing to your local area
• Sophisticated website (21 minutefitness.com) and Membership Marketing and Recruitment Tools
• Effective local public relations and advertising campaigns for maximum exposure
• Proven ongoing membership retention and management programs

Coaches Recruitment and Training Programs

• Initial and on-going web-based Coaches training programs
• Certification and periodic re-certification of all Coaches by Franchisor
• Training on CoachTech™, our proprietary handheld wireless tablet technology

Streamlined Administration and Back Office Support

• Web-based appointment scheduler, available 24/7 worldwide
• Online sign-up processing and electronic funds transfer for a more secure and 100% non-cash operation, co-designed with Verisign/Wells Fargo
• Proprietary operating systems and technology training
• Web-based Customer Relations Management (CRM) programs for Franchisees and their staff
• Franchisee Intranet website for communications, resources and up-to-the-minute information

Why 21 Minute Convenience Fitness?

• No prior fitness, weight loss or business ownership experience necessary. The Coaches do the coaching — you run the business.
• We provide state-of-the-art systems and the business training you will need to quickly open and successfully operate your own studio.
• Our nationally recognized Real Estate partner and professional Project Director assist with the lease execution and studio completion... so you are operating within 90 days in a protected territory.
• It’s easy to get started — since there are no shower or locker facilities, all you need is about 1,200 square feet of retail space and as few as two employees!
• Our ‘21 Studio Kit’ is included — an architecturally enhanced, pre-specified package that provides all furniture, fixtures and equipment for a distinctive fitness studio.
• We provide assistance with pre-opening membership drives, proven marketing and PR strategies and top-of-the-line advertising and promotional materials.
• Includes certified web based Coaches training program. College students who are physical education majors meet the requirements to be a pre-qualified Coach.
• You will be proud to own an upscale, professional, community-based business in the highly respected health and fitness industry.

Are You a Good Fit for 21 Minute Convenience Fitness?

You don't need to have any prior experience in the fitness industry. We will provide you with both the initial business training and the systems you will need to successfully open and operate your studio. More important than any industry experience are such qualities as:

• A customer service orientation and the interest to help people improve their overall health
• The ability to train and motivate people
• Enthusiasm, energy and a commitment to succeed
• The willingness to follow our system
• The coaches are instructed by us to provide our fitness method