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Adam & Eve Stores


Adam & Eve Stores are a retail chain of upscale boutiques offering a wide variety of women’s and men’s apparel, lingerie, hosiery, shoes, games, novelties, massages, lotions, DVDs, and instructional/self help manuals and books. The boutiques are promoted as an upscale, safe, friendly space for couples and individuals to explore romance and erotica. Adam & Eve represents the lines of premier manufacturers in the lingerie and exotic wear industry, including Shirley of Hollywood, Fantasy Lingerie, Magic Silk, Foreplay, Body Zone and others.

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Facts & Figures

Liquid capital required
$157,550 - $360,700
Franchise fee
Units in operation


Adam & Eve Stores offer committed entrepreneurs a unique opportunity in a profitable niche market. Adam & Eve is the Number One recognized name in the lingerie and erotica business. The company has been franchising since 2005, and has refined its franchising system to provide full support to franchisees, including initial and ongoing training , assistance with site selection and lease negotiation, and long-term help with development and operations.

Adam & Eve Stores Franchise Opportunities – History

Adam & Eve started out as a mail-order contraceptive business in 1970, launched by Phil Harvey and Dr. Timothy Black. Since then, the company has built a loyal following of more than 10 million catalog and Internet customers, and has grown its retail operation to 44 stores across the United States, with planning for 35 more in the works. The company’s ultimate goal is to open 400 more retail locations in the next 10 years.

Adam & Eve Stores Franchise Cost / Initial Investment /Adam & Eve

Stores Franchise Income

The franchise fee to become an Adam & Eve franchisee is $30,000, with a total investment ranging from $125,000 to $250,000, and liquid cast available of $50,000.

Adam & Eve Stores Business Opportunities: Other Information

As attitudes about sex and erotica have opened in America, Adam & Eve Stores have grown quickly. The company was voted the 2008 Retail Store Chain of the Year and was featured in the December 2008 issue of Inc. Magazine.

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