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Advantage Rent A Car


Advantage Rent a Car is an automotive business that lends reliable vehicles to customers at affordable prices. The company gives licensed drivers the opportunity to plan their trips by selecting a car pick up and drop off (if different) location. Reservations ensure that a car will be ready, and customers can also require a variety of amenities that they’d like in their vehicles, such as child safety seats, additional insurance, XM radio, and handicapped accessibility.

Facts & Figures

Liquid capital required
$157,900 - $8,000,000
Franchise fee
Units in operation


Advantage Rent a Car is a privately held company. Potential franchisees are advised to look into franchising through the company’s owner, The Hertz Company, to learn the variety of opportunities available in the car rental franchise business. Hertz has a very thorough, well-designed franchise program in place to provide support to its franchisees.

Advantage Rent a Car Franchise Opportunities - History

Starting as a small entity known as Three Ninety-Nine Car Rentals back in 1963, the company first served military families in Texas who did not own their own cars. The business expanded to cater to travelers by locating stores near airports in the Western United States. By 1985, the business was renamed to Advantage Rent a Car.

Advantage Rent a Car Franchise Cost / Initial Investment / Advantage Rent

a Car Franchise Income

Advantage Rent a Car has a franchise fee of $25,000 to $750,000. Though a quote for a total investment is unavailable currently, the amount is very high, considering that owners must purchase a great number of new cars to run the business.

Advantage Rent a Car Business Opportunities: Other Information

In 2008, Advantage Rent a Car filed for bankruptcy and was purchased by fellow car rental company The Hertz Company. The Advantage Rent a Car brand has undergone some modifications to more closely align with Hertz. Hertz used Advantage Rent a Car to bolster its preexisting “Simply Wheelz” business plan.

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