AdvoCare is a multi-level marketing company that offers health and wellness products including sports performance, energy, weight loss and nutrition supplements. Created with high quality ingredients, the AdvoCare products are formulated by professionals from nutrition, pharmacology, biology, kinesiology and medicine fields. AdvoCare’s multiple product lines boast shakes, cleanses, supplements, energy bars, skincare and fitness equipment. The vision of the company’s founder was to help people improve their lives through health and wellness. AdvoCare’s products seek to restore a nutrition and fitness balance in the lives of their customers.

AdvoCare is a business opportunity that employs 250 employees, but is successful because of the independent distributors. As a direct sales company, AdvoCare’s distributors focus on selling safe, effective and quality products rooted in the latest scientific knowledge and research. The company provides education, deemed "Success School," twice a year for their independent distributors. The focus is on product education and motivation.

The reason for success lies in the products; AdvoCare understands the science of wellbeing on the molecular and biological level. This is reflected in their high quality, science forward products. The focus is on ingredients, biological reactions within the body and ultimate health. Many athletes including Crossfit champion, Rich Froning and NFL player, Jason Witten, endorse these products. AdvoCare was founded by Charles Ragus in 1993. He chose the name based on his commitment to be an “advocate” who “cared.” He created ten guiding principles for the company, based on faith, respect, self- esteem and loyalty.