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aloft Hotel


Splash, lifts, the Aloha Desk, re:charge. Those are only a fraction of the amenities you’ll find at Aloft Hotels, a North American hotel brand operated by Starwood Hotels & Resorts Worldwide/W Hotels. Aloft Hotels, billed ‘A Vision of W Hotels,’ was founded by W Hotels, and the brand is distinguished by the urban, design and unique technical aspects, as well as its social atmosphere. The brand puts a fresh bent on amenities such as the swimming pool, which it calls Splash; the elevators, or Lifts, featuring plastic tiles filled with blue gel, which leaves imprints where riders have stood; the re:charge, also known as the fitness facility; and every customer is greeted at the front desk with ‘Aloha.’ It all adds up to a hotel like no other and, for customers, a stay they won’t soon forget.

Facts & Figures

Liquid capital required
$10,358,360 - $21,797,660
Franchise fee
$60,000 - $185,050
Units in operation


Aloft Hotels are available for franchise operations, and parent company Starwood Hotels & Resorts seeks to grow the chain internationally. With the first Aloft Hotel opening in 2008, the brand opened more than 50 hotels in the first three years, making it the fastest brand debut in hotel history. Aloft Hotels franchisees will become members of a strong, proven company. Starwood Hotels & Resorts also owns Sheraton, Westin and Four Points hotel brands, and brings vast experience and expertise to the hotel business. Franchisees receive comprehensive training, guidance with sales, marketing and reservation systems and a strong interactive process for ongoing support.

Aloft Hotels Franchise Opportunities – History

Aloft Hotels was introduced in 2005 with the first hotel opening in 2008. Headquartered in White Plains, New York, Aloft Hotels have grown to more than 80 hotels worldwide, including locations in London, Brussels, Riyadh, Abu Dhabi, United Arab Emirates, Bangkok, India, China, as well as many locations across the United States and Canada.

Aloft Hotels Franchise Cost / Initial Investment /Aloft Hotels Franchise


The franchise fee for Aloft Hotels is $60,000, with an initial investment of approximately $10 million.

Aloft Hotels Business Opportunities: Other Information

One aspect of Aloft Hotels that is quickly boosting the brand is its social scene. The Aloft’s memorable w xyz bars feature hot live performances by emerging rock artists, making it a go-to destination not only for Aloft customers but for people who live in the area, too. Aloft stays abreast of the latest social networking, with aggressive outreach on Facebook, Twitter, Foursquare, YouTube, and a blog on a-go-go.


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