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Athletes USA


Athletes USA is a sports scholarship agency matching colleges and coaches from the NCAA, NAIA, NJCAA, and CCCAA with talented student-athletes from around the world. Franchisees advise athletes and families throughout the process. Since 2008, Athletes USA has placed more athletes into U.S. colleges than any other agency.

Facts & Figures

Liquid capital required
Net worth required
Franchise fee
Units in operation

The FranchiseHelp Brief

What is it?
  • Sports scholarship agency matching student-athletes with U.S. collegiate programs
  • Franchisees tap a recruiting network of over 20,000 coaches in more than 20 sports within the NCAA, NAIA, NJCAA and CCCAA.
  • Since 2008, Athletes USA has placed more athletes into U.S. colleges than any agency.
How does it make money?
  • Prospective student-athletes and their families pay for Athletes USA's agency services
Who is it for?
  • Those with a background or strong interest in sports or youth development
  • Those who prefer a lower-cost opportunity
  • Management or leadership experience is an advantage
What would you do as a franchisee?
  • Represent and advocate for student-athletes to colleges and coaches in the network
  • Grow your agency's visibility through active support of community programs, like local junior sport teams and education initiatives.
  • Watch high school and college sports!



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Athletes USA is the world's #1 college recruiting agency. We connect

student-athletes with college coaches in the NCAA, NAIA, NJCAA and CCCAA. We have connections and relationships with over 20,000 college coaches and have helped over 2000 student athletes since 2008, helping our clients save an average of $25,000 per year

Our franchise opportunity allows you to become part of our global success and be involved in college sports recruiting

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We opened the doors to our first Athletes USA franchise in the UK, in 2008. We now have over 30 franchises in communities throughout the world. Together with our franchisees we serve customers every day and create jobs and opportunities for local people and local businesses. At Athletes USA, franchising with the right partners is essential to what we do as a business. Franchisees know that franchising with us enables them to invest in a brand that is trusted by athletes and coaches. We have proven sophisticated systems and practices and an industry-leading framework of support. By combining the enterprising nature of franchising with our innovative approach, the involvement and development of people, franchising is one of the keys to success for our business.

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Your skills

Like we said, a career as an Athletes USA franchisee is not for everyone. Equally, we don’t accept just anyone either. Ideally, you’ll already have a successful business and/or career and will have demonstrated significant team leadership. It should come as no surprise that our selection process is rigorous. We look for individuals with:

  • High personal integrity
  • High standards of people management and communication
  • Ability to display financial acumen
  • Strong leadership qualities
  • The personality to be an excellent ambassador for Athletes USA
  • Former college athlete, or extensive knowledge of the U.S college system and sports

Hands-on management

Running an Athletes USA franchise means running it. Your role would vary from working with athlete selection and management to marketing and promotion within your region. You will be leading your team as well as making key business decisions.

Active in the community

And it doesn’t end there, we encourage all of our franchisees to be active in the community. Usually, they support community programmes, like local junior sport teams or issues relating to education development. So you can see, it’s as much about earning respect within and outside your business as it is about earning money.

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See what Athletes USA is saying


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