Bijoux Terner aims to outfit the world with fashionable accessories for unfashionably low prices. The international accessories chain retailer offers a wide assortment of watches, earrings, necklaces, bracelets, pashminas, belts, scarves, handbags and more, revolving around a simple price point strategy, with the tagline ‘Luxury at $10.’ For Bijoux Terner, the strategy has worked well, and the brand has more than 700 locations, in airports, cruise ports and travel destinations, in 50 countries around the globe.
Full Franchise Information
Bijoux Terner seeks franchisees to own and operate their own luxury accessories boutiques, built around the simple $10 price point strategy. Franchisees will benefit from the brilliantly merchandised Bijoux Terner product line and marketing system that keeps customers coming through the door. The company’s combination of fashionable accessories and reasonable prices has built it into an international retail force, and the company seeks more franchisees to share in the success. Both single-unit and multiple-unit franchisee partnership agreements are available.
Bijoux Terner Franchise Opportunities – History
Bijoux Terner was founded in 1974 by Salomon Terner in Miami, Florida. Terner, a Cuban immigrant, fled his native country, where he had served as president of the National Association for Handbag Manufacturers. Upon arriving in the U.S. he launched a handbag manufacturing business out of the basement of a local department store. Following great success and growth of his small business, he founded Bijoux Terner in 1974, at first as a jewelry store, but soon expanding to include other fashion accessories. The company grew steadily for 20 years. In 1997, the company wanted to sell out the inventory at an underperforming kiosk at Miami International Airport, and priced everything at $10, which resulted in quick sales. Thus Bijoux Terner moved toward its model with a simple price point strategy and has grown even faster since, expanding around the world. Terner sold the business in 2006, and CEO Gabriel Bottazzi has continued to grow the company since, with no end in sight.
Bijoux Terner Franchise Cost / Initial Investment / Bijoux Terner Franchise Income
The franchise fee for a Bijoux Terner franchise is $30,000. The total initial investment to open a Bijoux Terner boutique ranges between $255,850 and $546,850.
Bijoux Terner Business Opportunities: Other Information
In 2011, Bijoux Terner introduced a new POS system, called the Cascade System, which gives stores the ability to present two to three times more item facings, taking maximum advantage of available space. The store’s best-selling items in 2011 included python ballerina slippers, big floppy leather hats, fashion-forward fedoras and a new line of delicate jewelry.