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BoConcept is a Danish brand of global retail furniture that customizes and designs furniture and accessories according to the needs and dreams of customers. BoConcept is driven by passion and persistence in designing superior furniture, with a mission to make modern design furniture available to the urban-minded customer. The BoConcept collection is characterized by its customized and coordinated design, affordable to the urban-minded customer and designed to meet customers’ interior challenges and need for self-expression; all at a better price that competitors.

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Facts & Figures

Liquid capital required
Net worth required
$350,000 - $750,000
Franchise fee


With the unique BoConcept store planning tool, the company is able to create showrooms with furniture that is always relevant and appealing to the defined target group in a specific area. BoConcept franchisees receive support in all aspects of running their furniture business, including assistance and guidance from a company retail account manager, training at the BoConcept University, help with visual merchandising, retail sales and service, and store opening.

BoConcept Franchise Opportunities – History

BoConcept was founded in 1952 when two gifted Danish craftsmen, Jens Jensen and Tage Molholm, decided to open a furniture factory in the small town of Herning, Denmark, with the goal of making great quality furniture that looked good, was functional and provided good value. The BoConcept grew and grew, from a small furniture factory into Denmark’s most global retail furniture chain, with more than 230 successful franchise locations in more than 50 countries.

Boconcept Franchise Cost / Initial Investment / Boconcept Franchise Income

The franchise fee for BoConcept is $30,000. The total investment to open and operate a BoConcept franchise ranges from $350,000 to $750,000, with liquid cash available of $200,000 and net worth of at least $400,000.

Boconcept Business Opportunities: Other Information

BoConcept operates under a strict code of social and environmental responsibility and ensures that all its products are manufactured in a manner that respects the rights of their employees. The Danish company applies the Danish culture of high standards to all its merchandise and operations when it comes to quality, environment and work processes.


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