Courtyard by Marriott
Courtyard by Marriott is a brand of hotels owned by Marriott International, one of the world’s leading lodging companies with more than 3,700 properties in 73 countries and territories worldwide. Marriott International is committed to a core set of values, including putting people first, pursuit of excellence, embracing change, acting with integrity and serving their world. The company embraces innovation and has developed one of the most powerful, recognizable hotel brands in the world. The Courtyard by Marriott series of lodgings is designed primarily for business travelers, with large desks, couches and internet access, but also accommodates families. Most Courtyard locations have full-service restaurants, as well as 24-hour minimarts.
Facts & Figures
Liquid capital required
Marriott prioritizes its relationship with franchisees. Every Marriott franchisee is assigned a dedicated corporate account manager for consistent access to the company, and has access to resources necessary for a successful opening and ongoing operation of Courtyard by Marriott hotels. A publicly held company, Marriott International offers franchisees the benefits of a strong balance sheet, sound management and a record of industry leadership. Franchise agreements are available in the United States and Canada, Caribbean and Latin America, Europe, the Middle East and Africa, and Asian-Pacific countries.
Courtyard by Marriott Franchise Opportunities – History
The first Courtyard by Marriott hotel was built in 1983 in Atlanta. Courtyard was Marriott’s first sister brand, and was launched to target mainly business travelers who wanted quality service at reasonable prices. Marriott spent $2 billion to build the Courtyard by Marriott chain, seeking market share with Holiday Inn and other chain customers. Since the brand launch and subsequent success, Courtyard by Marriott has pivoted to accommodate families and leisure travelers as well as business travelers, adding swimming pools, fitness centers, microwave ovens and mini-refrigerators in rooms, and offering family rates. Courtyard by Marriott now has more than 700 locations worldwide.
Courtyard by Marriott Franchise Cost / Initial Investment / Courtyard by Marriott Franchise Income
The total investment to open and operate a Courtyard by Marriott hotel as a franchisee is between $7 million and $10 million. The initial franchise fee is $60,000 or $500 per room, whichever is greater. Total net income for Courtyard by Marriott in 2011 was more than $600 million.
Courtyard by Marriott Business Opportunities: Other Information
A redesigned lobby for Courtyard by Marriott debuted in 2008, and includes a revamped restaurant/bar area called ‘The Bistro’; a business center with more computers and seating; a modernized lounge and seating area; expanded areas for a minimart; a touch-screen info center called the ‘GoBoard’; and a redone front desk area with ‘pedestals’ instead of traditional counter space.
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