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Curves is a fitness business geared toward women with about 4 million members at over 10,000 locations found around the world. Curves promotes healthy lifestyles in females by assisting with weight loss and exercise. With cardio, stretching, and strength training, Curves vows to work every major muscle group. The exercise routine mostly consists of circuit training and the use of hydraulic resistance equipment. Most Curves members come to the gym for a 30 minute workout three times per week. Additionally, with so many Curves location, a membership works at any Curves, providing women with exercise options even when traveling.

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Facts & Figures

Liquid capital required
Net worth required
$24,999 - $39,595
Franchise fee
Units in operation


New franchisees attend one week of training at the company headquarters, plus an additional four days at the site of the franchise. Each year, Curves holds a three-day convention that franchisees may attend, as well. Thereafter, franchisees are provided with ongoing support in the form of meetings, newsletters, field operations, and marketing campaigns. Half of all franchisees own more than one Curves unit. Though absentee ownership is permitted, the majority of Curves franchise owners operate their own businesses.

Curves Franchise Opportunities - History

In 1992, Diane and Gary Heavin opened the first Curves in Harlingen, Texas. In just one year of existence, Curves already had 50 franchise locations. Currently, Curves is the largest fitness franchise in the world, with more than 3,000 Curves spots situated in the United States alone.

Curves Franchise Cost / Initial Investment / Curves Franchise Income

Curves has a franchise fee of $39,900, with an extra $2,000 to $3,000 due upon delivery of Curves equipment. Additionally, Curves charges a 5% ongoing royalty fee to its franchisees, although the company caps the amount between $195 and $795. A 3% (capped between $95 and $395) advertising royalty also applies.

Curves Business Opportunities: Other Information

Curves franchisees are provided with a club development support program. This program is specifically designed to aid franchisees through every step of their business and ensure success.

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