Dashing Diva is a nail salon company that aims to turn manicures and pedicures into a regular grooming activity, not just a “luxury” procedure for those looking to pamper themselves. The company looks to provide great service at affordable prices to leave customers feeling good about themselves and their experience in the Dashing Diva salons. Though nail salons are prevalent on the market, Dashing Diva’s website expresses an interest in “reinventing the nail salon experience.”
Full Franchise Information
Dashing Diva is a privately held nail salon franchise. Potential franchisees should have previously owned and operated a nail salon to ensure that they know the inner-workings of the industry. Consideration is also given to hair salon owners whose businesses have offered nail services or people with concrete business experience and a cosmetology/nail school degree or license.
Dashing Diva Franchise Opportunities - History
Dashing Diva began in New York City in 2003, helmed by CEO John Chang, a man who has made his fortune in the artificial nail industry. Since beginning this franchise, Dashing Diva has expanded to 30 stores, most of which are in the United States, but stretching as far as Japan, China, Philippines, and Kuwait.
Dashing Diva Franchise Cost / Initial Investment / Dashing Diva Franchise Income
Dashing Diva charges a $30,000 franchise fee due at the time of signing a five-year renewable contract plus a 4% royalty fee. The total investment ranges between $246,000 and $554,000.
Dashing Diva Business Opportunities: Other Information
Dashing Diva franchisees must build their own location to corporate specifications, which requires hiring a local architect, contractor, and cabinet maker. Franchisees work collaboratively with Dashing Diva headquarters during the construction phase to ensure that all Dashing Diva locations correspond with the brand.
Dashing Diva franchises must also sell Dashing Diva branded cosmetic products. Such product includes nail polish available in about twenty different shades and press-on artificial nails. Franchisees are not permitted to sell non-Dashing Diva items in their stores.