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Denny’s is everywhere. The full-service coffee shop and family restaurant chain operates more than 1,600 locations in the United States, Canada, Curacao, Costa Rica, Honduras, Japan, Mexico, New Zealand, Qatar and the United Arab Emirates. Denny’s is open all the time, serving breakfast, lunch, dinner and desserts no matter what time of day customers want it. Denny’s doesn’t even close on holidays, unless required. Denny’s is simply one of the best casual dining experiences available, with a large menu, great prices and a family-friendly atmosphere. Satisfaction every time.

Facts & Figures

Liquid capital required
Net worth required
$305,000 - $2,326,537
Franchise fee
$10,000 - $30,000
4.5% - 7.0%
Units in operation
Franchising Since


Denny’s is committed to its position as the go-to restaurant for America’s best breakfast and other meals. And with years of experience, Denny’s corporation knows what it takes to effectively operate a 24/7 full-service restaurant. Almost 90% of Denny’s restaurants are operated by franchisees, and Denny’s is dedicated to helping its franchise community grow with a strategic, aggressive, long-term franchise development program backed by innovative, industry-leading franchise support systems, including assistance with real estate, prototype plans and specifications, management training, restaurant opening, and ongoing field support.

Denny’s Franchise Opportunities – History

Denny’s was founded in 1953 by Harold Butler in Southern California, and began franchising in 1963, growing into a coast-to-coast brand along with the emerging interstate highway system. Having grown to nearly 1,700 restaurants across the United States and several countries abroad, Denny’s is one of the largest and most recognized full-service family restaurants in the world.

Denny’s Franchise Cost / Initial Investment / Denny’s Franchise Income

The initial franchise fee for Denny’s is $35,000 for one restaurant, $30,000 for 2, $25,000 for 3, and $20,000 for 4 or more. The estimated total investment to open and operate a Denny’s franchise ranges from $1.2 million to $2.6 million. Denny’s brings in more than $2.4 billion in sales systemwide.

Denny’s Business Opportunities: Other Information

Denny’s works with the Humane Society of the United States to address animal welfare issues, by using cage-free eggs, for example, and working with suppliers to move away from the practice of keeping pigs in gestation crates.


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