Diversified Health & Fitness is a holding company for a suite of vertically and horizontally integrated divisions of health clubs and fitness franchise supporting services. The Company was founded by Roger Wittenberns. A franchisee of Diversified Health & Fitness can choose from one of 8 brands currently offered by the Company, including Zoo Health Club, Fit for Her, Rejuvenate Health and Fitness Spa, Sedona, ShapeXpress, Liberty Weight Loss Center, Liberty Fitness & Weight Loss Express, and Liberty Fitness Elite.
Full Franchise Information
Diversified Health & Fitness, Inc. is a holding company for a suite of cutting-edge health clubs and health club supporting services.
The Company's health club franchises are founded on the industry practices that have been the hallmark of every successful physical fitness chain in the United States. As a franchisee of Diversified Health & Fitness, you can choose from any of the following brands:
- Zoo Health Club
- Fit for Her
- Rejuvenate Health and Fitness Spa
- Liberty Weight Loss Center
- Liberty Fitness & Weight Loss Express
- Liberty Fitness Elite
Our 35 year history in the health club industry is the foundation for your success in the industry.
As a franchisee with one of the Diversified Health and Fitness brands, you will receive:
- Franchise Business and Marketing Support: We provide each of our franchisees with the tools and knowledge to make them successful fitness club operators. The experienced team at DHF has the ability to expertly guide our franchise partners through the process of building a winning brand. From construction, to membership sales, to managing a thriving business, DHF is there.
- Real Estate and Club Development Services: DHF Real Estate assists our franchisees in locating and negotiating successful site locations.
- Equipment Services: DHF provides leased fitness equipment to our franchisees. Our buying power creates an opportunity to acquire equipment at below wholesale pricing and captures a significant return on capital investment.
- Partnership Network: DHF supplies approved vendors from nutritional supplements to retail sportswear that add additional dollars to your bottom line.
- Web Services: Diversified has developed professional individual health club web sites for all 50 states and soon to be opened locations, increasing search engine presence, brand recognition and member leads. We capture new member leads for our franchisees before they even open for business.
The Zoo Health Club
Specializing in promoting health and fitness for people of all ages, the Zoo Health Club offer members distinctive products and services in a family friendly environment. The Zoo is a 24/7 access club but doesn't need to be staffed overnight. The Zoo offers affordable monthly memberships, superior cardio and strength training equipment. Personal training is also a specialty at the Zoo Health Club.
Fit for Her
Is an exclusive Women's Fitness Center offering Cardio and pin select strength equipment, free weights, fitness classes, massage chairs, sauna, tanning, dressing areas with showers, personal training and child care. Fit for her is open 7 days per week 24 hours per day.
Rejuvenate Fitness Center & Spa for Women
Is an upscale women only facility with state of the art cardio and pin select strength equipment, group classes and weight control programs. Rejuvenate offers professional one-on-one and small group personal training. Child care is an important part of the membership offering Moms a convenient and safe environment for the kids. The Spa services provide microdermabrasion, facials and glycolic peels and other non-invasive procedures.
Is an upscale full service women's only fitness facility. The Sedona Fitness clubs offer a South Western spa decor and offer a full array of cardio machines, pin select strength machines, free weights, benches, stability balls, bands and Group classes. One-on-one personal and group training is offered along with child care.
Is a 30 minute circuit training program for women using pin select strength equipment. 60 minute exercise classes are offered along with a separate area for cardio machines, free weights, benches, stability balls, bands and kettle bells for personal one-on-one and group training.
Is a 30 minute circuit training program for women and consists of eleven recovery stations and eleven 6-level adjustable hydraulic machines. A separate area is designed for the cardio and strength equipment which includes bikes, joggers, stability balls, free weights, bands and benches.
Liberty Weight Loss
Is a weight loss center for both men and women. Weight loss is based on losing 2-3 lbs per week in a comfortable, convenient and non-intimidating environment. Weight loss is achieved by one-on-one weight loss counseling 3-4 times per week which includes weekly weigh-ins and required weight loss products.
Liberty Fitness & Weight Loss
Is a 30 minute circuit training program for women and consists of eight recovery stations and eight 6-level adjustable hydraulic machines. The weight loss program requires one-on-one counseling 1-2 times per week which includes weekly weigh-ins and required weight loss products.