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Dominic's of New York / Johnnyboy's


Johnnyboy’s is a portable restaurant concept developed specifically for placement in front of Home Depot store locations, serving delicious sandwiches and hot dogs from the Dominic’s of New York menu. It’s the perfect combination for Home Depot customers, who can enjoy Dominic’s steak sandwiches, chicken sandwiches, Italian sausage, hot dogs with the works, Texas Johnnyboy’s, hot dogs wrapped in bacon, Reubens, spicy BBQ, BLTs, as well as several breakfast items in a convenient location right where they shop for home goods.

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Facts & Figures

Liquid capital required
Net worth required
$83,000 - $146,000
Franchise fee
Units in operation


Customers of Home Depot are consistently drawn to the Johnnyboy’s cart by the irresistible smell emanating through the parking lot. Once they taste the delicious sandwiches and other menu items, they keep on coming back. Some even plan extra trips to Home Depot just for the excuse to visit Johnnyboy’s. For Johnnyboy’s franchisees, it’s an ideal opportunity to serve high-quality food products in an on-demand situation, with efficient operation and low overhead. Franchisees receive marketing and promotional support, as well as assistance building individual franchisee websites, and a detailed operations manual and training videos.

Johnnyboys Franchise Opportunities – History

Johnnyboy’s and Dominic’s of New York started out more than 100 years ago as a simple wooden vending cart serving Italian candies and roasted peanuts at street fairs. Started by Papa Felico, an Italian immigrant, Dominic’s has grown into a full café concept with an award-winning menu, served from kiosks outside big box stores, athletic stadiums, military bases, and government buildings. Johnnyboy’s extends the Dominic’s concept to Home Depot’s across the country.

Johnnyboy’s Franchise Cost / Initial Investment / Johnnyboy’s Franchise


The franchise fee for Johnnyboy’s is $25,000. The total investment to open and operate a Johnnyboy’s kiosk franchise ranges from $83,000 to $146,000. A royalty fee of 5% on gross sales is paid to the company, in addition to a 3% advertising fee. Johnnyboy’s ticket sales average $6.50 per sale.

Johnnyboy’s Business Opportunities: Other Information

Dominic’s of New York and Johnnyboy’s kiosk restaurants are managed by CEO John Felico, the grandson of founder Papa Felico, who has been widely recognized as a pioneer in quick service, quality food retailing.


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