Dutch Bros. Coffee is a drive-through coffee shop franchise dedicated to serving quality caffeinated beverages and giving back to its community. Customers do not even have to leave their cars to pick up a cup of flavored coffee brewed from fresh-roasted beans blended on location. Dutch Bros. strives to provide not only a quality product, but also quality costumer service. The Dutch Bros. Coffee promotes a lifestyle in addition to coffee. Employees are asked to take the “Dutch Creed” which includes pledges like “To talk health, happiness and prosperity to every person you meet” and “To think only the best, to work only for the best and expect only the best.”
Facts & Figures
Liquid capital required
Units in operation
Dutch Bros. is a privately held coffee franchise.
Dutch Bros. Franchise Opportunities - History
In 1992, a pair of brothers, Dane and Travis Boersma, in Grants Pass, Oregon bought an espresso machine and a pushcart to serve complimentary drinks to friends. Their lattes and mochas became so successful that the Boersma brothers opened a kiosk, which rapidly expanded to nearly 200 locations in 7 western states.
Dutch Bros. Franchise Cost /Initial Investment/ Subway Franchise Income
Currently, Dutch Bros. Coffee is only offering franchising opportunities to existing employees. Dutch Bros. cites a desire to grow only with people who have demonstrated a commitment to the company and its values. For this reason, the average franchise cost and income is not known.
Dutch Bros. Business Opportunities: Other Information
Dutch Bros. makes it a point to maintain positive relations with the community at large. Following cofounder Dane Boersma’s death from Lou Gehrig’s disease, all Dutch Bros. drive-through locations donate one day’s profits to the Muscular Dystrophy Association. Additionally, Dutch Bros. holds its “Buck for Kids Day” yearly, which gifts proceeds to local youth-oriented non-profit organizations. The company also takes pride in having each store reinvest 1% of its gross sales in the community.
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