Fleet Feet Sports is much more than a running store, though the national retail chain offers items that support the running life, such as footwear, socks, inserts, running undergarments, technical apparel and accessories. But beyond their in-store items, Fleet Feet is a starting point for people to change their lives by becoming part of a movement of active lifestyle. Through its ‘Fitlosophy,’ Fleet Feet makes a commitment to helping customers find the right fit in their lives, from the fit of their shoes to finding the best way for running, walking or leading an active lifestyle to fit with their goals and needs.
Full Franchise Information
A Fleet Feet franchise is an opportunity to own a specialty retail business with a proven model and the benefit of an experienced team of small business experts. New franchisees are taken through a six-month developmental process encompassing training at the corporate headquarters in Carrboro, North Carolina, as well as in-store training at existing franchises. Training also includes networking and relationship building with national leadership team corporate personnel for ongoing support. New franchisees are also assigned a Corporate Franchise Development Specialist who will work with them from the initial agreement signing through opening day and all the way to the second store anniversary.
Fleet Feet Sports Franchise Opportunities – History
Fleet Feet Sports was founded in 1976 by Sally Edwards and Elizabeth Jansen, who opened their first store in Sacramento, California. In 1980, responding to a growing interest from business partners, the founders began offering franchises, and built the number of stores nationwide, under the leadership of Sally Edwards. In 1993, the company was purchased by Tom Raynor, who has further grown a successful network of more than 100 stores throughout the country, and relocated the company headquarters to Carrboro, North Carolina.
Fleet Feet Sports Franchise Cost / Initial Investment / Fleet Feet Sports Franchise Income
The franchise fee to open a Fleet Feet Sports store is $35,000, with a total estimated investment ranging from $170,000 to $317,000, with liquid cash available of $100,000. A 3-4% royalty fee on gross monthly receipts is paid to the company. The company has recorded annual revenues in excess of $75 million.
Fleet Feet Sports Business Opportunities: Other Information
Fleet Feet Sports has become the leading franchisor of running specialty stores. Fleet Feet Sports launched a national program geared toward guiding beginners toward running or walking their first 5K (3.1 miles) race, called No Boundaries.