Kalologie offers an unprecedented opportunity for entrepreneurs in the spa industry. Spa design, products and services, client membership, marketing, and franchisee training all work together to create an opportunity unlike any other.
Facts & Figures
Liquid capital required
The 360 Model
For Our Franchisees
The 360 system starts with spa design, and a spa designed to maximize revenues. The Kalologie “front-of-house” is reflective of an upscale apothecary. Customers are free to browse some of the finest aesthetic products in the industry. When greeted by a trained staff of aesthetic professionals, customers are provided a service menu and invited to visit Kalologie’s “back- of-house” treatment rooms, offering spa services that include facials, waxing, tanning, brow bar and massage. Service clients, after receiving a Kalologie treatment, can discuss personalized product recommendations and purchase retail versions of products used during treatments. These two elements, retail and service, combine to provide clients with an integrated 360 solution to their product and treatment needs.
For Our Clientele
The Kalologie 360 system also means a flexible membership model that can be customized to accommodate the demands of most active lifestyles. Unlike membership models based solely on single-service offerings such as massage or waxing, Kalologie offers a portfolio of services and provides customers the opportunity to customize their membership to meet their needs. Client members can choose from a broad array of facial and massage options, and upgrade their monthly visits with services such as tanning and waxing. Clients appreciate a membership that is flexible, and you will appreciate a membership system that increases client retention and provides multiple revenue streams.
Kalologie’s 360 approach to marketing on both a macro and micro level helps facilitate customer acquisition using efficient and cost-effective methods. By leveraging a celebrity clientele and a proprietary line of award-winning products, Kalologie provides the tools necessary to help drive service traffic to Kalologie 360 Spas. Our macro marketing strategy includes website optimization, national print and television press, public relations and co-op advertising. Micro strategies at the spa level include seasonal programs, sponsored events, community-based grass roots relations, e-mail and print campaigns, and pay-per-click and social media online initiatives.
Training Binds Our Commitment
Spa design, leading products and services, a flexible membership, and effective marketing are all important elements of the Kalologie 360 system; however, without proper training, the 360 system would be incomplete. Franchisee training, starting with a comprehensive initial training, and continuing with grand opening assistance, ongoing seminars, and online support, is a key component to system success. With Kalologie, you will stand together with a team of professionals to help facilitate your business’ success every step of the way.
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