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Lady of America Fitness for Women


LOA Fitness for Women takes a comprehensive approach to the women's fitness and wellness industry. By combining the best of their proven brands along with the latest product and service offerings, while maintaining the Lady of America signature culture, LOA Fitness for Women clubs provides a great way to maintain health or reach physical goals. LOA offers convenient and exciting group fitness classes, a unique aerobics floor, "pin-select" strength training equipment, personal training, cardio equipment, world famous Circuit Training utilizing a specially designed equipment, nutritional advice and product sales through TrimWorks(r), child care, a changing room with lockers and showers and spa services.

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Facts & Figures

Liquid capital required
Net worth required
$187,000 - $452,000
Franchise fee
Units in operation


Lady of America is a privately owned business that provides busy women with a comfortable, convenient place to work out and maintain a healthy lifestyle. Currently, Lady of America is headquartered in Florida and has locations in the United States and multiple other countries.

Lady of America Franchise Opportunities - History

A former lifeguard with Jack LaLanne's health clubs, Roger Wittenburns founded Lady of America in 1984. The women-only fitness centers operate throughout the United States, Great Britain, Spain and South Africa. Lady of America's sister company, Health Clubs of America, operates fitness centers for men and women. By 1989 Lady of America was looking for franchise partners and today has a strong presence in the world of U.S. fitness.

Lady of America Franchise Cost / Initial Investment / Lady of America

Franchise Income

The franchise fee to open a LOA franchise location is $30,000 and has a total initial investment ranging from $192,700 to $454,600. LOA also has an ongoing royalty fee of 8% and has a nonrenewable franchise agreement. There is currently no estimated annual revenue for any LOA franchise location.

Lady of America Business Opportunities: Other Information

There is currently no other information for LOA at this time.

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