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Mister Softee


Mister Softee is an ice cream truck company that sells ice cream to kids and adults alike. The company specializes in soft-serve ice cream a cold yet texturally pleasing dessert. In addition to traditional ice cream in a cone, the trucks also serves up milkshakes, ice cream floats, and ice cream sundaes. The brand is easily identifiable, not only due to its cone-headed character Mister Softee on the side of the trucks and cups, but the familiar instrumental jingle that is emitted everywhere the truck travels.

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Facts & Figures

Liquid capital required
$115,000 - $145,000
Franchise fee
Units in operation


Mister Softee is a private ice cream franchise. While there are about 350 franchisees across the country, Mister Softee is found internationally, too, with locations in China as well as the United Kingdom, where it is known as Mister Frostie.

Mister Softee Franchise Opportunities - History

In 1956, William and James Conway noted the popularity of soft-serve ice cream restaurants and figured it would be just as successful sold from mobile trucks. Starting in Philadelphia, they found Mister Softee, which has since spread to over 600 ice cream trucks. The operation is now based out of Runnemede, New Jersey.

Mister Softee Franchise Cost /Initial Investment/Franchise Income

Mister Softee requires a $5,000 franchising fee and $25,000 down payment on a branded truck. An initial deposit of $10,000 is required for the manufacturing of truck, which ultimately costs $115,000 in total. The Mister Softee Franchise is optimistic that all costs can be recouped during the first year of operation.

Mister Softee Business Opportunities: Other Information

In business for over 50 years, franchisees have the comfort of knowing that Mister Softee is a brand with longevity on its side. Mister Softee offers its franchisees posters and branding tools, as well as up to 75% financing in order to help the business grow. In addition to driving around to targeted areas to sell ice cream, Mister Softee trucks are also available to be scheduled to appear at birthday parties, churches, schools, carnivals, and even company picnics. Prices for such events are set by the franchisee.

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