Moe’s Southwest Grill doesn’t take itself too seriously. Styling itself, the neighborhood burrito place, Moe’s serves up Southwestern food with a fresh, healthy twist. All the food is prepared before customers’ eyes in a fun, welcoming atmosphere. The colorful stores are decorated with abstract artwork featuring tongue-in-cheek sayings. Founded in 2000 in Atlanta by local entrepreneurs, in 2007 Moe’s Southwest Grill was purchased by FOCUS Brands Inc., which franchises and operates more than 2,200 ice cream stores, bakeries, restaurants, and cafes in the United States.