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Mrs. Fields

Franchise

Mrs. Fields is one of the most beloved and consistently popular brands in America. Simply stated, consumers love their cookies and treats, and know that they will always get a delicious, high quality product. Mrs. Fields has over 30 years of brand success, and almost 20 years of franchising experience. With their brand and business model, consumers can be confident in what they are getting. Their franchisee training and support systems are among the best in the franchising world. They invest heavily in their franchise owners, to better prepare them to be successful owners from their first day of business.

Facts & Figures

Liquid capital required
$75,000
Net worth required
$150,000
Investment
$179,100 - $251,100
Franchise fee
$30,000
Units in operation
300

Overview

Mrs. Fields succeeds on the basis of its delicious cookies. Though the chain originally started with a classic chocolate chip cookie recipe, and now offers oatmeal raisin, peanut butter and many more flavors. Shoppers love knowing that they can stop by and grab a quick snack while on the go. Many locations also give offer cookie trays and cookie cakes for holidays and special occasions. There are close to 400 franchises now operating across the country and more than 4,000 people working for the company.

History of Mrs. Fields Cookies Franchise

Debbi Fields was in her early 20s when she decided to take her chocolate chip cookie recipe and make cookies for the public. Fields opened her first store in California in 1977. That store became a quick success and made Fields a household name. After owning the original bakery and shop for nearly 20 years, she sold her business to an investment firm that later offered franchise opportunities. Those purchasing franchises today receive access to the original recipe and all the other recipes used by the company, which guarantees that customers have the same experience and get the same cookies at all stores. That commitment to stability helped the company grow significantly.

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