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Mrs. Fields

Franchise

Mrs. Fields has over 40 years of experience and remains one of the most consistently popular brands serving delicious and high quality cookies and treats. From the proven traditional layout, to the low cost franchise kiosk, Mrs. Fields makes it easy to own and operate a successful business.

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Facts & Figures

Liquid capital required
$100,000
Net worth required
$250,000 - $1,000,000
Investment
$200,000 - $400,000
Franchise fee
$30,000
Royalty
6.0%
Offers Financing
Yes
Units in operation
158
Founded
1977
Franchising Since
1977

Own a Mrs. Fields Franchise - Questions & Answers

What is it?

  • A specialty baked-goods franchise serving delicious and high quality cookies and treats
  • Offers multiple layouts from traditional to a low cost kiosk
  • Most frequently visited baked goods specialty shop

How does it make money?

  • Sales of cookies, treats, and other merchandise

Who is it for?

  • Those interested in an easy on-boarding process
  • People with a passion for baked goods

What would you do as a franchisee?

  • Open and operate a successful Mrs. Fields business
  • Hire and manage staff if necessary
  • Promote the Mrs. Fields brand

Video

Overview

Mrs. Fields

Delicious Desserts and Warm Smiles

Celebrating 40 years of fresh-baked goodness!

Our History

In 1977, a woman entrepreneur started a business in her kitchen with a homemade chocolate chip cookie recipe and a dream.

Today Debbi Fields is a modern American classic, her name synonymous with sweetness and success, famous for custom decoration, hand-frosting, high-quality natural ingredients and a legacy carried on by a company of dedicated cookie-makers who take pride in making the Mrs. Fields experience the best it can be.

And Mrs. Fields isn’t just about making great cookies (although we do!); we also believe it’s our job to provide franchisees with the infrastructure, resources, and industry experts to help them open and operate a successful business that will bring them joy for years to come.

A legacy brand loved by customers for 40 years

  • Strongly associated with heritage and being an established, premium brand
  • Most frequently visited baked goods specialty shop
  • Fresh, homemade, baked and good are top-of-mind when asked about Mrs. Fields (in addition to chocolate chip cookies of course!)

Did you know?...

  • 81% of Americans have heard of Mrs. Fields
  • The average American consumes 19,000 cookies in a lifetime

Why should you choose Mrs. Fields?

With 40 years of experience and over 400 locations domestically and around the world, Mrs. Fields Cookies was the first premium retail cookie franchise to market and is still the worldwide leader in the specialty baked-goods segment. Proprietary Mrs. Fields Cookies are still made daily in store and are true to the original recipe created by Debbi Fields herself.

We believe that cookies should be everywhere. So we've made it possible for a Mrs. Fields to go anywhere.

  • Counter Service: Our original concept that includes a bakery menu featuring legendary Mrs. Fields chocolate chip cookie
  • Non Traditional: Captive audience for customers on the go, with a flexible size and design to meet the needs of unique locations (ex: airports, convenience stores, travel plazas, etc).
  • Kiosks: The perfect size, for any space and a turnkey, low maintenance, construction project.

From the proven traditional layout, to the interactive self-serve model, to the low cost franchise kiosk, we have the best franchises to own. 

With our low cost of entry and easy on-boarding process, operating your own Mrs. Fields franchise is easy, clean and fun! 

This offering is made by prospectus only.


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