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National Car Rental


National Car Rental is an international car rental company with more than 2,000 locations. National Car Rental is based in Clayton, Missouri, and is owned by Enterprise Holdings, which also owns Alamo Rent a Car and Enterprise Rent A Car. National Car Rental acquired the Canadian fleet of Tilden Rent-a-Car in 1996.

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Facts & Figures

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National Car Rental, along with Enterprise Holdings companies Alamo Rent a Car and Enterprise Rent A Car, employ more than 70,000 people and circulate more than 1.2 million cars and trucks for rental. Enterprise Holdings is the largest car rental service provider in the world in terms of revenue, employees and fleet. The National Car Rental company achieves annual revenues of $1.4 billion. As an Enterprise Holding subsidiary, National Car Rental is dedicated to being the best transportation service provider in the world and exceed customers’ expectations.

National Car Rental Franchise Opportunities – History

National Car Rental was founded by 24 independent car rental operators in 1947, with 800 vehicles at 60 locations and a service motto, “the best in localized, personal service.” In 1954 National Car Rental became the first company to provide one-way service. National Car Rental’s parent company, Enterprise Holdings, was founded in 1957 by Jack Taylor, starting out as a tiny Cadillac dealership in St. Louis, Missouri, with a fleet of seven cars and a commitment to providing personal customer service.

National Car Rental Franchise Cost / Initial Investment /National Car Rental Franchise Income

Franchises for National Car Rental are not available.

National Car Rental Business Opportunities: Other Information

In 1987, National Car Rental launched the Emerald Club, the first frequent- renter, membership program in the car rental industry, designed to speed up the rental transaction process for business and leisure travelers on the go. The Emerald Club features several tiers depending on the frequency with which members rent vehicles. At some locations, members may bypass the rental counter altogether and proceed directly to the fleet lot to choose their car.

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