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O’Naturals is an all-natural, organic fast-casual restaurant concept founded in 2001 as a healthy alternative to the ubiquitous, and unhealthy, fast-food outlets on the market. O’Naturals menu consists of flatbread sandwiches and pizzas, soups, tossed salads, Asian noodles, and fresh-baked goods, made with ingredients that are natural, organic, local or wild. O’Naturals caters, too, for parties or group meetings. O’Naturals is fast food, naturally.

Facts & Figures

Liquid capital required
Net worth required
$764,000 - $1,020,000
Franchise fee
Units in operation


O’Naturals is the nation’s first all-natural and organic quick-casual restaurant. O’Naturals serves quick tasty meals for breakfast, lunch and dinner. Stores feature display kitchens with counter service, environmentally friendly building materials, leather couches, free wireless Internet, and a kids’ area with toys. O’Naturals franchisees receive a full range of support services, including assistance with architecture and design of stores, a six- week training program, on-site Grand Opening assistance, menu development and updates, operating manuals and procedures, management tools, quality control programs, and community based marketing program.

O’Naturals Franchise Opportunities – History

O’Naturals was founded in 2001 by Gary Hirshberg, the CEO of Stonyfield Farm, the largest organic yogurt company in the country; and Mac McCabe, who, like Hirshberg, traveled frequently and grew frustrated with the lack of selections for fast, healthy food on the road. They sought to revolutionize fast food with quick, delicious natural and organic meals, at O’Naturals.

O’Naturals Franchise Cost / Initial Investment / O’Naturals Franchise


The franchise fee for O’Naturals is $25,000. The total investment to open and operate an O’Naturals franchise ranges from $764,500 to $1.02 million. Terms of Agreement are for 15 years. A 5% royalty on gross sales is paid to the company.

O’Naturals Business Opportunities: Other Information

O’Naturals believes in good health through eating right and exercising. That’s why it’s not uncommon to find O’Naturals locations partnering with health clubs, with a mini-model franchise right inside the club, so clients can enjoy a healthy meal right after, before, or in the middle of a workout, or any time. O’Naturals was selected by Nation’s Restaurant News as a ‘Hot Concept,’ and among the Nation’s Restaurant News ’50: Fast Casual Players.’


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