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Pink Iron


Pink Iron is expanding throughout the United States! If you are passionate about fitness, love creating communities, and are ready to work for yourself – you are the perfect Pink Iron owner!

Facts & Figures

Liquid capital required
$60,000 - $340,000
Franchise fee
Units in operation


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**About Us **

We’ve been around long enough to learn the lessons all new fitness studios have to learn the hard way. Franchising with us allows you to skip all those mistakes and go straight to successfully operating your own facility! The global health and fitness industry is worth $78 billion, and growing! Many brands pop up every day to take advantage of this huge market, but we are different from any of those fad concepts. In addition to our years of experience, we have a science-based exercise program as well as a community- focused outlook that proves itself with stellar membership and revenue numbers! Our all-inclusive franchise package will walk you through starting your own Pink Iron location and running it profitably. You will also join our deep community and be able to draw from us and other franchisees for support and advice.

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**Why Open a Pink Iron **
  • Own your own business
  • Follow our proven processes
  • Capitalize on our awesome brand
  • Learn from our support and training
  • Obtain financing easier
  • Work in a healthy environment
  • Have fun!

What is Provided?

Training Our training is all-encompassing and will guide you through every step of successfully opening and profitably running your Pink Iron. Every franchisee will train directly with our flagship store staff, including our founder Holly Holton. Over the course of the training regimen, you will learn our secrets for hiring an excellent staff, keeping costs in line, running fun classes, and keeping your facility packed with amazing women getting the best workout! After your grand opening, training will continue on an ongoing basis and we are always just a phone call away.

Marketing By becoming a Pink Iron franchisee, you will benefit from our nationally recognized brand and enjoy our continued marketing and social media efforts. Pink Iron is followed by women worldwide who are interested in fitness and empowerment. Rather than having to slowly build up your own audience, you will be able to take advantage of all of Pink Iron’s branding and popularity from day one. This will prove to be an invaluable boost to your location and your profitability.

Location Pink Iron is actively looking over applications for all across the United States. The ideal location might include the following characteristics:

  • Property size of studio location: 2000-4000 sq ft
  • Ability to build to a minimum height of 10 ft
  • Parking to meet all applicable codes
  • Corner or corner wrap w/signage on two major streets
  • A population of younger, independent women

Although these are our best recommendations, we are open to developing a franchise on smaller parcels and significantly larger parcels. Give us the opportunity to look over your site characteristics!

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**Who Should Open a Pink Iron? **

A successful franchisee will absolutely love the fitness industry, changing lives, and creating a community of support and friendship. We can teach business skills and procedures, we can’t teach the right attitude! Are you friendly and outgoing? Are you prepared to work hard? And of course, do you love the color pink?!?!

You have to be dedicated and energized by creating a world-class community and empowering the women who will be your customers. Our members stay with Pink Iron for years longer than the national average for boutique gyms, and the reason is the communities we, and you, will build. This is a full-time, full passion operation. We expect owners to be operators and on-site to ensure their business is operating well. Are you ready?

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