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Prudential Real Estate


Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America. Prudential Real Estate shares the name and strength of its original parent company, Prudential Financial Services, known around the world and right across the street. Customers nationwide trust Prudential to manage their financial services needs, and when they are looking to buy or sell a home, they also trust the Prudential Real Estate network to service their home ownership needs, whether it’s finding a home, selling a home, or finding resources to help with moving, buying and selling.

Facts & Figures


Prudential Real Estate has more than 1,900 quality real estate offices and more than 62,000 sales professionals located in 50 states, 9 Canadian provinces, and in Mexico. Prudential Real Estate franchise locations are all independently owned and operated. Prudential Real Estate offers web-based training 24 hours a day 7 days a week, and virtual instructor-led training sessions are offered multiple times per month, free of charge. Prudential Real Estate franchisees benefit from a multi-million-dollar multi-media advertising campaign by the corporation, and The Rock logo is a powerful symbol and advertising tool.

Prudential Real Estate Franchise Opportunities – History

Prudential Real Estate (and Prudential Relocation Services) was acquired by Brookfield Residential Property Services, a Canadian franchisor, in 2011, for $110 million. Brookfield operated under the Real Living brand in the United States. Under the acquisition contract, Prudential Real Estate franchise license holders may continue to operate using the Prudential brand name. Prudential Real Estate is overseen by president Earl Lee.

Prudential Real Estate Franchise Cost / Initial Investment / Prudential

Real Estate Franchise Income

For details about fees and costs associated with opening and operating a Prudential Real Estate franchise office, contact the company at 1-800-666-6634. Prudential Real Estate and Relocation Services divisions generated more than a combined $4 million in adjusted income in 2011.

Prudential Real Estate Business Opportunities: Other Information

Prudential Real Estate has a long-standing commitment to the communities in which locations are located. Through various programs, the company provides business expertise, financial assistance, and employee volunteers.

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