Real Deals Home Decor is a home furnishings and accessories brand started by Stan and Robin Atkins in the small town of Jefferson, in North Georgia. The store is a vast, comfortable space with a broad array of brand name furniture and home décor offered at reasonable prices and emphasizing great customer service. The Real Deals Home Decor store model emphasizes low overhead so that franchisees can keep retail prices at a competitive level.
Full Franchise Information
Real Deals Home Decor offers an array of items, including wall art, mirrors, decorative vases and furniture, all priced well below what customers are used to paying at other stores. The stores are only open two days a week, which is one way of keeping their overhead so low. The concept is called “2 Days a Week, 2 Good to be True.” The company has 76 stores in 18 states and Canada.
Real Deals Home Decor Franchise Opportunities – History
Stan and Robin Atkins started Real Deals Home Decor out of an old cotton mill in Jefferson, Georgia, in 1998. The Atkins stacked furniture deep in a 1.5-acre second floor space of the mill. Because of the low overhead, they were able to sell their furniture at low prices. In 2001, Jeff and Marisa Humphrey, avid customers of Real Deals Home Decor, became friends with the Atkins and renovated the first floor of the mill to start a new business, Real Deals on Furniture, with the same concept of low overhead and low prices on furniture and home decor. It was an instant success. The brand’s first franchise opened when Marisa’s sister and her husband opened a shop in Twin Falls, Idaho, and three other sisters also opened stores, in Idaho Falls, Idaho, and Bend, Oregon. A family business was up and running. The Humphreys bought the second-floor home furnishings business from the Atkins in 2006, and began franchising at large that year.
Real Deals Home Decor Franchise Cost / Initial Investment / Income
The franchise fee to open a Real Deals Home Decor store is $25,000. The total investment required for a Real Deals Home Decor franchise is $125,000. The royalty fee is 5%.
Real Deals Home Decor Business Opportunities: Other Information
Real Deals debuted at Number 281 in Entrepreneur Magazine’s Top 500 Franchises list.