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Remote Control Hobbies
Remote Control Hobby stores are one of the fastest growing & successful franchise opportunities available today. Their retail hobby stores are fresh, innovative, fun and have a great reputation for R/C product depth & selection. They specialize in the following Remote Control Hobbies and their accessories: Cars, Trucks, Airplanes, Helicopters, & Boats. Remote Control Hobby stores support weekly hobby activities at or close to the retail store. Some stores have an area inside the store dedicated to daily/weekly remote control activities including remote control car races. Most retail stores secure parking lot space over the weekend for outdoor hobby activities. Remote control activities generate significant incremental customer growth through drive by traffic, word of mouth and direct and in-direct advertising campaigns.
Facts & figures
Retail sales are driven by a specialized product line of remote control hobbies. Core products include cars, trucks, airplanes, helicopters, boats and a comprehensive inventory of parts and accessories. These high-end products are sport to professional grade and include fully repairable componentry with upgrade options. 80% of store retail traffic is repeat business and incremental business grows rapidly through the first 3 years of business. Incremental customers typically come through 1. Word of Mouth, 2. Drive by Traffic 3. Local and Regional advertising campaigns.
Core regional advertising is driven through high impact large display ad's in the Metro telephone directory and a smaller display advertisements in all forms of local telephone directories. Directory advertising is the #1 form of advertising for Hobby Retail stores nationally. Additional advertising consists of direct mailing to current customer base, local newspaper advertising and local hobby event sponsorship.
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